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The unfair advantage: Why every founder needs a brand
Manage episode 452001816 series 3380698
Contenuto fornito da Mikkel Plæhn, Toni Hohlbein, and Mikkel Plaehn. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Mikkel Plæhn, Toni Hohlbein, and Mikkel Plaehn o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
There's an unfair advantage some startups and companies have. It's a competitive advantage that can't be copied. And it's on you should build as early as possible - a founder brand.
In todays episode, we talk about our experience with building a founder brand, what we've learned from others and much much more.
- (00:00) - Introduction
- (01:47) - Building a Founder Brand
- (07:27) - You need this
- (08:45) - Blank page problem
- (11:11) - The Importance of Consistency
- (15:28) - Distribution and Trust
- (17:04) - The reason LinkedIn is interesting
- (19:33) - The other option
- (25:27) - What will you talk about
This episode is brought to you by by Everstage - the highest rated Sales Commissions Platform on G2, Gartner Peer Insights, Trustradius with over 2,000+ customer reviews. Some of their customers include leading brands like Diligent, Wiley, Trimble, Postman, Chargebee etc.,
You can go to https://www.everstage.com/revenue-formula to check out Everstage and mention Revenue Formula to unlock a personalized Sales Compensation Strategy Session with Everstage’s RevOps experts—crafted for enterprise teams to maximize performance.
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