))
Driving Sustainable Growth: ABM and RevOps Tips W/ Advisory Leader at Insight Partners, Pablo Dominguez
Manage episode 406240752 series 3511139
Contenuto fornito da Romeo Mann. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Romeo Mann o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
How does Lean methodology factor into go-to-market strategies? What are the key considerations before adopting an ABM strategy? How does RevOps' role shift before and after an IPO?
Romeo sits down with Pablo Dominguez, Advisory Leader at Insight Partners, to answer these and more questions.
00:00 Introduction and background
06:54 Applying Lean Methodology in GTM
9:33 How Insight Partners Work with Companies
15:45 Finding GTM Fit
25:19 The Ultimate Metric in ABM
28:14 Experimentation and Iteration in ABM
29:33 RevOps Pre-IPO vs Post-IPO
37:45 Leveraging AI in Marketing and RevOps
Connect with Pablo Dominguez:
Connect with Romeo:
24 episodi
Condividi
