))
Leveraging Person-Based Ads in ABM with CEO and Co-Founder at Influ2, Dmitri Lisitski
Manage episode 415375083 series 3511139
Contenuto fornito da Romeo Mann. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Romeo Mann o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
What are person-based ads and how can companies use them in ABM campaigns? Why is a solid marketing foundation crucial for service-based companies? Why should C-level executives be involved in building ABM strategy early on?
Romeo Mann sits down with Dmitri Lisitski, CEO & Co-founder at Influ2 (ABM software), to answer these and more questions.
HIGHLIGHTS:
00:00 Intro and Reflections on the Market Condition
08:30 Person-Based Ads in ABM
16:19 Advanced Marketing Tactics
36:21 C-level Executives in ABM Strategy
Connect with Dmitri Lisitski
Connect with Romeo Mann:
24 episodi
Condividi
