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Lead Generation with Ilias Galiotos, Senior SEO & Paid Advertising Manager at MarineTraffic/Kpler #98

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Contenuto fornito da Minuttia. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Minuttia o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

In this episode of The SaaS SEO Show, we interviewed Ilias Galiotos, Senior SEO & Paid Advertising Manager at MarineTraffic/Kpler, and discussed marketing for niche SaaS companies, MarineTraffic’s content strategy, and more.

************************

Timestamps:

  • (00:00) - Intro.
  • (01:12) - Who is Ilias Galiotos?
  • (01:53) - Ilias’s background.
  • (03:18) - What is MarineTraffic?
  • (04:17) - MarineTraffic’s niche market.
  • (06:04) - How do you approach the company's core segments?
  • (07:33) - Where do these people “live” online?
  • (10:41) - Main pillars of MarineTraffic’s content strategy.
  • (13:18) - Challenges in content creation for MarineTraffic.
  • (15:38) - Handling bad news.
  • (18:40) - Handling references from publications and news sites.
  • (21:16) - Embed MarineTraffic’s vessel map into websites.
  • (22:40) - How to maintain visibility for the terms with business impact.
  • (27:41) - Ilias’s thoughts on AI.
  • (29:22) - What does the future hold for niche SaaS companies?
  • (34:53) - Learn more about Ilias and MarineTraffic and get in touch.
  • (35:22) - Outro.

************************

Useful Links:

Website: https://www.marinetraffic.com/ & https://www.kpler.com/

Ilias on LinkedIn: https://www.linkedin.com/in/iliasgaliotos/

************************

Stay Tuned:

► Website: https://minuttia.com

► YouTube: https://bit.ly/2BZJmhb

► LinkedIn: https://bit.ly/2DHaJNr

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

  continue reading

112 episodi

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iconCondividi
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on April 26, 2024 16:02 (6M ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 387696903 series 2993543
Contenuto fornito da Minuttia. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Minuttia o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

In this episode of The SaaS SEO Show, we interviewed Ilias Galiotos, Senior SEO & Paid Advertising Manager at MarineTraffic/Kpler, and discussed marketing for niche SaaS companies, MarineTraffic’s content strategy, and more.

************************

Timestamps:

  • (00:00) - Intro.
  • (01:12) - Who is Ilias Galiotos?
  • (01:53) - Ilias’s background.
  • (03:18) - What is MarineTraffic?
  • (04:17) - MarineTraffic’s niche market.
  • (06:04) - How do you approach the company's core segments?
  • (07:33) - Where do these people “live” online?
  • (10:41) - Main pillars of MarineTraffic’s content strategy.
  • (13:18) - Challenges in content creation for MarineTraffic.
  • (15:38) - Handling bad news.
  • (18:40) - Handling references from publications and news sites.
  • (21:16) - Embed MarineTraffic’s vessel map into websites.
  • (22:40) - How to maintain visibility for the terms with business impact.
  • (27:41) - Ilias’s thoughts on AI.
  • (29:22) - What does the future hold for niche SaaS companies?
  • (34:53) - Learn more about Ilias and MarineTraffic and get in touch.
  • (35:22) - Outro.

************************

Useful Links:

Website: https://www.marinetraffic.com/ & https://www.kpler.com/

Ilias on LinkedIn: https://www.linkedin.com/in/iliasgaliotos/

************************

Stay Tuned:

► Website: https://minuttia.com

► YouTube: https://bit.ly/2BZJmhb

► LinkedIn: https://bit.ly/2DHaJNr

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

  continue reading

112 episodi

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