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Perception vs. Practice: The Real Picture of Customer Centricity in B2B Marketing with Stuart Harrison from MOI Global
Manage episode 390199989 series 3474272
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Every B2B marketer says they are customer centric.
It's in every mission statement, strategy deck, LinkedIn post and internal discussion we have - so it must be true? Well, the data says differently.
We had the opportunity to get a sneak preview of some incredible research by Stuart Harrison and the MOI Global team, on how customer centric marketers really are when creating messaging and content. We break down different trends by stage of the buyer journey and some huge variances in how customer centric some regions really are - and discuss what the implications are for effective B2B marketing.
-- What we discuss --
- An introduction to Stuart
- The sausage quiz
- A deep dive into Stu and MOI Global and their Customer Centricity report
- Spotting growth opportunities
- Important insights
- Sentiment trackers and feedback loops
- The thought process behind the research
- Sausage of death - the room 101 of content!
- A goodbye for now - wrapping up Season 1 of the Sausage Factory
--- Connections —
- Stuart’s Linkedin: https://www.linkedin.com/in/stuartharrison43/
- MOI Global: https://moi-global.com/capabilities-intelligence/
- Rockee Twitter: https://twitter.com/Rockee_io\
- Rockee Linkedin: https://www.linkedin.com/company/rockee/
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