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Growing Self-Serve Revenue at Rapchat (with CEO Seth Miller)
Manage episode 356964100 series 3295240
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Seth and Yohann talk about how Rapchat will achieve its ambitious revenue goals. Spoiler alert: user segments are a key part of their strategy. The better you can understand the different kinds of users that make up your customer base, the better you can unlock revenue from them. 00:00 Introduction 05:12 Rapchat's Path to Monetization 09:08 Using Segments For Better Monetization 14:38 What Segmentation Can Unlock 17:37 Correlating Segments with Revenue 23:33 Creating Segmented User Experiences 33:29 Rapchat's Key Revenue Metrics For more resources and the full transcript: https://selfservesaas.mn.co/posts/growing-self-serve-revenue-at-rapchat-with-ceo-seth-miller
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