))
The Shift Podcast on Digital Key Account Management: James Manno, VP of Sales, Enterprise West @Qualtrics
Manage episode 359187965 series 3461690
Contenuto fornito da DemandFarm. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da DemandFarm o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
At a time when the global economy is expanding at a slow pace and financial conditions are tightening, B2B selling has turned almost completely digital. How does one navigate such a time of economic uncertainty?
In the sixth episode of The Shift Podcast on Digital Key Account Management, James Manno (VP of Sales, Enterprise West at Qualtrics) and Dr. Karthik Nagendra (Chief Marketing Officer at DemandFarm) discuss the changing digital B2B environment.
James shared his thoughts on managing key customers during a time of economic slowdown including:
The need for increasing focus on business impacts
- The increasing complexity of sales cycle and stakeholders involved
- The need for digital transformation in account planning, relationship planning & opportunity planning
- The need to create consistency across sales teams
Learn more about DemandFarm
13 episodi
Condividi
