Welcome to Ep.74 with Lee Ginbey, Senior Digital Strategist at Bonfire, leading Performance Digital agency, specialising in SEO and Google. Lee cuts through the jargon and complexity of SEO and digital marketing, to give awesome insights on SEO for ecommerce, the importance of site structure and content and some interesting observations on Google and where he and the Bonfire team see things going in 2021 and beyond. Visit Bonfire here Contact The Cut If you have an ecommerce store, you run a business and want to learn more about driving traffic to your website, or you’re a digital marketing professional who wants to hear from an experienced marketer, jump right in and take a listen. Lee has been with Bonfire for 5+ years and specialises in SEO, Google Analytics and GTM as the agency strives to be the best Digital Performance Agency in Perth, and beyond. As a Senior Digital Strategist at Bonfire Lee works on the agency’s biggest campaigns with his daily tasks geared towards developing tailored strategies, executing technical tasks and analysing campaign performance to make sure they deliver measurable results. Lees has developed his strategic skills from a foundation of technical roles, specialising in organic search, Google Ads, Google Analytics and Google Tag Manager. Lee is always focused on staying current on the latest trends, challenging previous techniques and experimenting with new concepts. With the rest of the Bonfire team, Lee works closely with clients to explain complex processes and forecast outcomes with clarity and transparency. Big thanks from us to Lee Ginbey, Senior Digital Strategist at Bonfire for sitting down with us to share search, Google and digital marketing insights for ecommerce. If you're a Shopify business owner or work in digital and ecomm marketing, come and share your stories on this podcast. Get in touch anytime.…

Welcome to Ep.73 with David Steadman, CEO and Founder of Steadyrack, designers of revolutionary, space saving, bicycle storage solutions. David is a serial entrepreneur and has pivoted from home builder to bicycle storage business owner, with an innovative product embraced by cyclists and corporations all over the world. David shares the story of Steadyrack, from the first idea, at a family BBQ, to product development, expansion and ecommerce. Visit Steadyrack here Contact The Cut This is an awesome Perth business and ecommerce success story of a personal passion, and some family challenges that led to an idea, that led to a product, that led to a major change in business focus and career direction, and resulted in the growth of a legitimate global business built on a progressive new concept. David Steadman is a driven ideas man, with a love of road bikes, mountain biking, surfing and problem solving. This interview will inspire anyone in business, and every person with entrepreneurial spirit who is out there thinking up ideas and building a business. The concept for the first Steadyrack bike storage solution was born from David’s frustration with not being able to park his car in his garage because of the family bikes left on the floor. Like many people, they couldn't physically tackle the chore of lifting their bikes onto their wall-mounted hooks. Within two weeks of sharing his frustration at a family BBQ, a crude handmade rack was made. This prototype was the beginning of David’s five year journey of multiple home-made iterations, that resulted in the now-patented Steadyrack. In 2009, Steadyrack officially produced and sold its first racks and now 100’s of thousands of Steadyracks are installed in homes and commercial facilities all over the world. It’s not uncommon to see rows and rows of Steadyracks in the carparks of the high rise buildings of some of the biggest corporate names. Big thanks from us to David Steadman, CEO and Founder of Steadyrack for sharing his business and ecomm stories with us. If you're a Shopify business owner or work in digital and ecomm marketing come and guest on this podcast. Get in touch anytime.…

Welcome to Ep.72 where we talk to Robert Gibson, Commercial Partnerships Manager for Klarna. Klarna is a ‘Paypal meets Afterpay’ model of online payments and the company’s mission is to create the ‘smooothest’ possible transactions for ecommerce to benefit customers and merchants. Visit Klarna here Contact The Cut This Shopify interview will be awesome for just about any merchant that is looking to offer their customers simpler and easier transaction options, and it will be super interesting for businesses selling to international markets. The more flexibility and options you can give customers when it comes to the transaction and their payment options, the higher your chances are of converting. The last thing any merchant wants to do is lose customers simply because they can’t offer a payment option that fits their expectations and needs. From an increased focus on personalised shopping and curated lists, to ‘pay-later’ options and installments, Klarna is leading the sector in terms of a creative and customer-centric approach to online transactions. Robert is a passionate and switched-on expert in his field and gives a great podcast. Listen in to a wealth of knowledge on the options and possibilities, and plenty of guidance too, on ecommerce transactions now, and where they are headed. Big thanks from us to Robert Gibson, Commercial Partnerships Manager at Klarna for sharing his time and insights with us. If you're a Shopify business owner or work in digital and ecomm marketing come and guest on this podcast. Get in touch anytime.…

Ding-ding! And the gloves are off for Ep.71 as we talk to another Perth ecomm entrepreneur who is doing great things. Ash Belcastro is Founding Director of MMA fight gear and apparel brand Engage. This is a great interview with a high energy and motivated ecommerce businessman who operates in the exciting world of hand-to-hand combat and the athletes who take to the ring. Check out Engage here Visit The Cut here We love Ash’s story, and we think you will too because this Shopify interview is another celebration of WA business success. Like so many ‘ecommers’, Ash started Engage because fight training was his passion and it took him into South East Asia, where he formed friendships with some of the most exciting and emerging combat athletes. His love of the fight inspired Ash to launch Engage, and his fight gear and apparel brand fits alongside his management of marquee athletes like Israel Adesanya. Listen in and you’ll hear all about Ash’s journey, and his ambitions for Engage as a brand. This is exciting and motivating stuff, so check it out fight fans. Engage is all about progressive and premium fight gear, like gloves and shorts, plus limited edition apparel for the lovers of the fight. Engage are building a brand and reputation based on their relationships with legitimate talent, and groundbreaking collabs. Ever heard of Call Of Duty? Like they say, Engage is for the fighters. For the determined, for the obsessive. Engage is for the people who don’t stop, who don’t give up, and who don’t compromise. Sound familiar? Sounds like what it takes to launch and succeed in ecommerce to us. Ash’s story and his journey with Engage is all about turning a personal passion and close relationships into awesome and authentic products for athletes and fans. Big thanks from us to Ash Belcastro, Founding Director of Engage, for sharing his time and tales on The Shopify Dropify. If you're a Shopify business owner or ecommerce expert, you’re invited to guest on this podcast, so get in touch anytime.…

Happy New Year and welcome to Ep.70, our first for 2021. We talk to our old mate Jane Magoffin, Senior Account Manager with Brisbane-based Reload Media. Reload are digital marketing specialists and spend a lot of their time working with ecommerce brands, plus a range of different businesses. Jane’s focus is on paid advertising and our conversation revolves around her specialisations, her best insights, how Reload and their clients have done in 2020 and what they’re excited about for 2021. Visit Reload here Contact The Cut here This Shopify interview has been custom made for any ecomm business owner, or retailer, planning on expanding into online sale, and digital marketing. Reload are top flight operators and Jane is a switched on and passionate digital marketer. Listen in on Jane’s highest value, not-to-be-missed insights like how to get your paid advertising to deliver ROI, popular channels and emerging opportunities. Reload Media customised digital marketing services, with a focus on results. Reload takes a partnership approach to working with businesses, and invests heavily in developing understanding and solutions fit for each company and their different products, services and objectives. For Reload, their approach has become a formula for success as they achieve game-changing results for clients in all sorts of business sectors. Jane has been with Reload for 4+ years and specialises in Digital Marketing for Ecommerce. She has a Bachelor of Business and Bachelor of Creative Industries from the Queensland University of Technology, and before finding Reload, Jane gathered experience across Public Relations, Radio, Media and Events. Now, Jane is in a senior role with one of Australia’s most progressive and focussed ecommerce marketing agencies and Reload has offices in London and the Philippines, with Jane working from their head office in Brisbane. Big thanks from us to Jane Magoffin, Senior Account Manager at Reload Media for sharing her time and insights. If you're a Shopify business owner or work in digital and ecomm marketing, come and guest on this podcast. Get in touch anytime.…

Welcome to Ep.69 where we talk to Megan Winter Co-Founder of Unstoppable Ecommerce, a Brisbane-based consultancy specialising in Facebook advertising and educating ecommerce business owners on how to get the most from their Facebook advertising and marketing. Visit Unstoppable here Connect with The Cut here In this Shopify interview, all ecommerce business owners and merchants will learn tons from Megan, who has built her ecommerce marketing skills working with businesses big and small, all over the world. Bringing her strategies back to Australia, Megan and her business partner Karyn focus on running Facebook marketing for businesses, and giving smaller business owners the knowledge and skills to run their Facebook marketing themselves, and optimise their success. Megan is Co-Founder of Unstoppable, and based in Brisbane Queensland, with her business partner and Co-Founder, Karyn Parkinson, working from Hobart, Tasmania. Unstoppable can teach merchants how to do Facebook advertising themselves, they train teams, or take care of everything for ecomm business owners. Before Megan co-founded Unstoppable, she was the go-to person for the world’s leading digital advertising agencies. They called Megan to help their teams get better results using digital marketing and advertising. Unstoppable uses the same tools and tactics for every ecommerce business. Megan uses the same approaches and strategies she used for brands including Heineken-owned Solbrew, Lexus, Bond University and many more. Unstoppable love working with big brands, but empowering small business owners to do it for themselves is why Megan and Karyn started Unstoppable eCommerce in the first place. Our thanks go out to Megan (and Karyn!), Co-Founders of Unstoppable Ecommerce, for sharing her time and Shopify skills with us all on The Shopify Dropify. If you want to get your ecommerce business story on The Shopify Dropify, or you’re an ecommerce expert, come and guest on this podcast. Email us at The Cut to make that happen.…

Hello and welcome to Ep.68 where we talk to Phillip Rivers, Founder of Go Tetra, ecommerce email marketing specialists. Based in Brooklyn, NYC, USA, the Go Tetra approach is based on the idea that the unsung hero of ecomm is… email! And this is often the most neglected marketing channel too. Based on that concept, Phillip and his team work with ecommerce business owners to unlock sales growth potential in their email marketing. Visit Company here Connect with The Cut here This Shopify interview will be valuable to every ecommerce merchant and business owner who is not doing any real, tactical email marketing. And for those who suspect that there is more that they can do to grow sales. There’s no doubt that marketing directly to the people who are already your best customers and biggest fans, is an ecommerce marketing strategy that produces a high return. Phillip founded Go Tetra in 2016 after building his ecommerce skills in roles from Director of Sales with RewardOps, a customer loyalty and rewards platform, to Business Development and Branding with 72Lux, an enterprise level ecomm SaaS platform. Phillip’s experience has shown him that online store owners neglect email because they don’t understand it, they think they don’t have time for it, and are unaware of how profitable it can be (when done right). Phillip works with ecommerce business owners to change those perceptions based on building tactical email strategies that produce clear ROI in the most efficient ways possible. That is a strategy for growth that’s hard to argue with, so jump in and get the full story from Phillip as he talks with Ben. Our thanks to Phillip Rivers, Founder of Go Tetra for sharing his time and stories on The Shopify Dropify. If you want to get your ecommerce business story on The Shopify Dropify, or you’re an ecommerce expert, come and guest on this podcast. Email us at The Cut to make that happen.…

This is Ep.67 and we’re talking to Phillip Akhza, Founder of Arka packaging. Phgillip is based in San Francisco and Arka is (we think) the only custom packaging app on Shopify. It helps ecommerce merchants to source and design their own, custom, branded packaging, and they offer cost effective options for online businesses of all sizes. Visit Arka here Connect with The Cut Hearing from Phillip on Arka’s approach to custom packaging, will be super interesting for any merchant that wants to access entry-level packaging, or improve the customer-experience with custom-branded packaging that presents your business in the best possible way, when it arrives on your customer’s doorsteps. It’s all about making great impressions, right? Arka allows store owners to source and design their own, custom, branded packaging. Founded in 2015, Arka is the only app on Shopify that offers a simple, click-click process of creating and ordering your own custom packaging. With a super simple, step-by-step process of selection and design, the benefits to store owners are obvious, and here’s a few of the key features. Customer Experience - Increase retention rates, customer loyalty and brand advocacy. Lowest Pricing - Arka boxes are optimised for shipping rates, so merchants don't have to worry about extra costs. Eco-Friendly - Recyclable boxing materials and certified clean processes at our USA facilities. Made from 99% recycled plastic, corrugated and all products are recyclable. Easy Design - Simple 3D interface lets merchants customise your box and visualise how you need it to look. Quick Turnaround - Branded boxes delivered to your door in under 10 days! Big thanks from us at The Cut to Phillip Akhza, Founder of Arka packaging, for sharing his insights and approach to doing better packaging for all online businesses. If you're a Shopify business owner or work in digital and ecomm marketing come and guest on this podcast. Get in touch anytime.…

Welcome to Ep.66 where we talk to Stephen Carl, Founder of Needle Movement, a Brooklyn USA consultancy specialising in digital marketing for ecommerce. Needle Movement are focussed on helping businesses achieve, you guessed it, needle movement ie. Growth! Stephen and the Needle Movement team cover a range of digital marketing specialisations, with a real focus on ecommerce-specific email marketing. Visit Needle Movement here Connect with The Cut This Shopify interview is custom made for just about any business with a website, let alone an online store. So if you’re selling online and want to increase sales, tune your ears into Stephen as he shares a whole bunch of insights around digital marketing with a focus on helping ecommerce businesses drive sales by getting the foundations built right, and built strong. With Needle Movement, Stephen uses his digital marketing expertise to help emerging brands avoid expensive mistakes and focus on big marketing wins. He helps ecommerce brand owners navigate digital marketing, grow revenue and save time, often starting his special growth strategies with email marketing. Stephen began his digital career with an Amazon-funded start-up in 1998 and has been chasing online conversions ever since. His past digital marketing experiences cover a wide array of categories including luxury fashion, not-for-profit, beauty and horticulture - all with the common thread of translating early digital trends into revenue growth. Big thanks from us to Stephen Carl, Founder of Needle Movement for sharing his time and ecommerce marketing strategies with you all on The Shopify Dropify. If you're a Shopify business owner or work in digital and ecomm marketing, you’re invited to come and guest on this podcast. Get in touch anytime.…

Welcome to Ep.65 where we talk to Neil Luo, Head of Growth from Airwallex, an international transactions company with a strong focus on helping ecommerce businesses. Airwallex is not a bank, they’re way better. Airwallex gives business people who are trading internationally, a simple, efficient and cost effective way to make and receive payments in local currencies. When receiving payments for your goods and paying suppliers, the advantages for progressive online businesses are huge. Visit Airwallex here Contact The Cut here This Shopify interview will be interesting and valuable for every ecommerce business that is transacting internationally. That might mean you’re selling your products into multiple countries and receiving payment from all over the world, and / or that you are having your products produced internationally and you’re paying manufacturers and suppliers in other countries. Airwallex gives your businesses a beautifully simple platform from which to transact in local currencies to reduce FX fees and save time with optimised processes. For ecommerce businesses, and all international companies, the Airwallex approach is a game changer. Airwallex started because the founders knew there was a better way to make global payments happen. Since 2015 they have been driven by a simple goal - to simplify and improve the lives of the people and businesses they serve by connecting them through smart cross-border payment technology. Neil is Head of Growth at Airwallex, he started in 2019 and is based in Melbourne, he has an impressive digital resume, having worked with Seek, Hotels.com, Expedia and The Carbon Trust. Big thanks from us to Neil Luo, Head of Growth at Airwallex, for giving us his time and sharing the ways Airwallex is helping global business gain more advantages with FX and international transactions. If you're a Shopify business owner or work in digital marketing, come and guest on this podcast. Get in touch anytime.…

Welcome to Ep.64 where we talk to Meg Coffey, Managing Director of Coffey & Tea AND Founding Director of Social Media Perth. Meg specialises in Social Media for Tourism, Hospitality and Lifestyle brands and is a regular contributor on national TV on emerging trends, progressive strategies and the ‘state of social’ in general. Meg understands digital and specialises in helping brands find their stories, be authentic, and engage with the right audiences. Sound good? You bet it is! Visit Coffey & Tea here Visit SM Perth here Connect with The Cut here This Shopify interview will be interesting and valuable for many business owners and marketers who are using Social Media to reach people, engage with them and (hopefully) convert them into customers. While Meg is a hospitality and tourism specialist, her social skills translate to many sectors, including ecommerce. She is a passionate specialist who loves her niche and is leading the digital empowerment charge across Australia. Meg started up Coffey & Tea and Social Media Perth in 2013 and since then has been building a national reputation and profile as a social media leader, with a specialisation in tourism and hospitality. She is also the founder of State of Social, Australia’s largest social media conference, and #SMPerth, the city's go-to source for the latest digital news and community learning. You will see this socially switched on ‘Texstralian’ on your TV screens, sharing her outgoing personality and super smart social insights with the nation. This native Texan it is all about hard work, calculated risks and loves to share. All of her attributes and Meg’s skills and boundless enthusiasm make this a great episode for everyone in digital media and marketing, including our ecommerce community. Big thanks from us to Meg Coffey, Managing Director of Coffey & Tea and Founding Director of Social Media Perth for sharing her time and stories on The Shopify Dropify. If you're a Shopify business owner or work in digital and ecomm marketing you’re invited to guest on this podcast. Get in touch anytime.…

Welcome to Ep.63 where we talk to Matthew Steinbrecher, Vice President of Platforms & Partnerships at Reach. Reach specialise in giving shoppers easy access to local pricing and payment methods when they are shopping online, so this is a great topic for all merchants selling (and buying) internationally. Visit Reach here Contact The Cut Here This Shopify interview will be especially interesting for merchants that are selling into international markets, and also merchants who are manufacturing, or purchasing from international markets. So, that’s pretty much every online store, like, ever, right? Pretty much. The way customers are able to transact with online businesses that are not based in their country can be crucial to the whole transaction process. Reach is here to make that easy for customers and deliver big business advantages to merchants. With an open API, Reach focuses on delivering seamless shopping experiences for merchants and their customers, around the globe. Payment systems are optimised locally to minimise fees and risks, and allow merchants to deliver more competitive pricing with guaranteed transactionals security. Reach is a Candian company, based in Calgary, Alberta and working with partners and merchants around the world. Matthew has been with Reach since 2016 and has progressed through roles including Business development Manager, Product Owner and now Vice President. With a background including roles as a global payments analyst for GRIN (Global Retail Insights Network) and a foreign exchange broker for FXCM, he has the perfect background for Reach and working in online payments for ecommerce businesses around the world. The Cut has a huge thank you to Matthew and the Reach team, for giving up time to share their insights into what Reach offers, international commerce, covid, and more. Thank you to Matthew Steinbrecher, Vice President of Platforms & Partnerships at Reach. If you're a Shopify business owner or work in digital and ecomm marketing, please come and guest on this podcast. Get in touch anytime.…

Ep.62 is all about selling high-tech audio products online as we talk to Scott Forrest, Digital Marketing Director from Nuheara, an audio business specialising in ‘hearables’ - wearable listening devices. Visit Nuheara here Contact The Cut here This Shopify interview will be valuable for all businesses owners selling physical products, especially tech-based products, who want to to learn more about digital marketing from an expert in charge of growing an already fast-growing international online retailer. And for anyone else in retail looking for guidance or inspiration, you’ll get plenty of learning from this episode. Nuheara is a Perth-based business, with staff in the USA, Canada and the UK. They lead the global ‘hearables’ space and are transforming the way people hear by creating smart hearing solutions that are affordable and accessible. The Nuheara mission is to improve people’s lives by allowing them to seamlessly listen, communicate and connect to their physical and digital worlds. In 2016, Nuheara released a revolutionary wireless earbud called the IQbuds. Now in their 3rd generation of earbuds, they allow people to augment their hearing according to personal hearing preferences and connect hands-free with voice-enabled devices. Scott has been with Nuheara since 2019, following a well-established career leading digital teams at agencies including Be Media, Motive Marketing, Consultus and Strategic Impressions and in marketing for companies including Cryo, Knowledge for Action, and Blue Lagoon Cruises. Big thanks from us to Scott Forrest, Digital Marketing Director at Nuheara for sharing his time and stories on The Shopify Dropify. If you run a Shopify business, come and guest on this Podcast and share your ecommerce stories. We know thousands of people, who would love to hear from you.…

In Ep.61 we talk to Sophie Stott, Managing Director of Quickmail, an ecommerce shipping and fulfilment business specialising in getting products to the people, from online sales. Hear Sophie talk about the effects of Covid on global shipping and delivery times, things to think about when your products are shipping out and more. Much more… Visit Quickmail here Contact The Cut here This Shopify interview will be fantastic for every Shopify merchant and ecommerce business owner who doesn’t fully understand the shipping and fulfilment ecosystem. Sophie knows her stuff, she’s here to help, and she’s great at keeping things simple and easy to understand. Every ecommerce merchant has options when it comes to shipping, and most businesses are different. Different products, different sizes, different volumes, different packaging, different customers, different destinations etc. Quickmail are a Perth-based provider focussed on ecommerce with a team-based approach to delivering customer-focussed solutions. As a family business, Quickmail is all about people-first and that means listening and collaborating to find the best ways to help clients get the products to where they need to go. The goal at Quickmail is to help businesses to store, pick, pack and ship products. They love helping people work out their strategies for shipping, packaging and everything else associated with getting products out to customers. Sophie has been the Managing Director at Quickmail, her family’s business, since January 2018. Sophie completed a Bachelor of Agribusiness and Marketing degree from Muresk Institute of Agriculture and has had extensive experience in marketing, sales, staff management and development and business administration with both national and WA firms. Big thanks from us to Sophie Stott, Managing Director at Quickmail, for sharing her shipping stories and insights on The Shopify Dropify. If you're a Shopify business owner or work in digital and ecomm marketing come and guest on this podcast. We’ll make it happen.…

Welcome to Ep.60 where we talk to Lizzy Pike, Co-Founder and executive Director of beauty brand Face Halo. This fast-growth ecommerce and in-store business has boomed by giving busy women ways to remove makeup quickly and gently, plus reducing waste at the same time. Visit Face Halo here Contact The Cut here Listening to Lizzy Pike takes you on an exciting ecomm entrepreneurial journey from the first concept, to launching a new venture, and making it grow. This Shopify interview will be valuable for every business owner in the beauty sector, those that sell to women, and any other retailer who wants to learn about ecommerce marketing from the front line. Lizzy has been with Face Halo for 3+ years, with the concept for the company born at Lizzy’s dining room table in October 2016, and the brand launching in May 2017. In her pre-ecommerce life, Lizzy worked with textiles for 15 years as well as running her own consulting business. Face Halo are Perth-based and sell their quick and easy makeup removal products in over 3000 retailers around the world including household names like Harrods, Selfridges, Net-A-Porter, Myer and more. Face Halo specialise in a simple, fibre-based makeup remover that works simply and quickly with water, and is washable and reusable. It has been developed specifically for busy women who are juggling families and careers, and are always time poor. It saves time, money and the environment by cutting out single use makeup wipes. And the unique HaloTech fibres make Face Halo far more effective, and healthier for the skin. Big thanks to Lizzy Pike, Co-Founder of Face Halo, for sharing her time and ecommerce stories on The Shopify Dropify. If you're a Shopify business owner or work in digital and ecomm marketing come and guest on this podcast. Get in touch anytime.…