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Brand Fundamentals and Inclusive Responsibilities: EP27 w/ Kathy Guzmán Galloway
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Kathy Guzmán Galloway is a girl mom, entrepreneur, educator, strategist and 20 year veteran of the CPG marketing world. She is the CEO at kgalloway consulting, where she helps startups to Fortune 500 organizations drive growth with strategy and innovation.
Kathy joins Josh Becerra in episode 27 of How I Work to discuss the importance of taking over your career and getting back to the basics with your brand fundamentals. She emphasizes the importance of all members of the organization having tough conversations and a willingness to permeate beyond them, plus:
- Narrowing it down: Articulating your purpose and goals
- Ensuring the brand owner is the owner of the brand
- Shifting away from a mindset of scarcity: shoutout Rachel Rodgers
Learn more about Kathy Guzmán Galloway and kgalloway consulting: https://www.kgallowayconsulting.com/
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