Episode 69 - Betting Clever With Pete & Josh. Social Media Tipster Danger & The Rise Of Matchbook - Interview with Ronan McDonagh

The Smart Betting Club Podcast

Betting Clever ep 69 features both Pete and Josh from SBC and is split into two parts, with 'gambling chat' making up Part 1 and a Q & A with the Head of Exchange at Matchbook, Ronan McDonagh, making up Part 2.

Part 1 starts with Pete and Josh discussing our gambling plans for 2024, before we move on to explore the perils of betting social media after being alerted to some strange goings on with some of Flutter's affiliates. Andy Robson Tips is one of many affiliate tipsters who likes to present himself as a regular guy looking to make his followers a few quid. The reality it seems is quite different.

We also touch on our brand new SBC Free Tipster, Account Agent. This service is designed to prolong bookmaker accounts using a three-pronged approach. It doesn't guarantee 'immortal' betting accounts, but these strategies are proven to keep you away from the 'eye in the sky' at bookmakers' HQs!
In 'Part 2' we are joined by Ronan McDonagh, Head of Exchange at Matchbook.

Matchbook are looking to expand and wrestle market share away from the dominant exchange. We talk about how they are doing this, their plans for the future and how they are targeting specific markets.

We also quiz Ronan on the topics that we feel that you, as smart bettors, will want answered. How they treat winners; commission rates; prices; liquidity; additional features not traditionally found on exchanges - we talk about all of them!

To top our chat with Matchbook off, we also have an exclusive offer - 150 days on the Matchbook platform, commission free!
(00:00) Intro
(01:30) Pete and Josh's plans for 2024: slight alterations or major changes?
(03:40) SM Affiliates: a murky world with questionable vested interests
(13:10) SM Tipsters: BOOM! A bit of fun or predatory?
(17:20) Account Agent: SBC's new free service that helps maintain bookmaker accounts
(23:10) Golf Betting: our second place curse in 2024!
(25:20) Golf Betting Club: SBC's new Premium Service with an excellent in-play edge
(27:10) New Magazine Format: Monthly updates with everything all in one place
(29:25) BetInAsia & Broker Options: Pete's experiences getting the best prices from across the major exchanges
Part 2
(31:35) Introducing Ronan McDonagh from Matchbook and recent developments at the Matchbook Exchange: Building products bit-by-bit
(34:40) Matchbook's focus on the 'personal touch' and how they have looked to grow market share
(36:50) Horse Racing: Liquidity, pricing & what the data tells us (& scandalous Industry SPs!)
(41:25) Established players trading on Matchbook: Why big fish are swimming in the Matchbook pond
(45:25) Football; liquidity, secondary markets, growth areas and multiples
(48:27) American Sports: Matchbook's 'bread and butter' and how they compete in the market
(49:28) Golf Betting: Liquidity differentials across tours, popular products and massive bets (on Denny McCarthy!)
(52:45) The Regulatory Environment: AML, SOW & affordability checks and how Matchbook want to balance customer service with their licensing requirements
(57:24) Winners: How Matchbook negotiate with customers individually rather than apply arbitrary commission rates on winning punters' action
(59:50) 150-days on Matchbook commission free for SBC Podcast listeners!
Discover More:

• Matchbook Data & SBC Analysis (with sign up offer info)
• Account Agent's SBC page
• Sign up for a SBC Membership
• Podcast feedback on twitter @SBCInfo
• Read more about each SBC Podcast episode