Email Marketing: Big changes in 2024, What To Avoid and How to Build Relationships with New Subscribers

The Social Media Takeaway - Louise McDonnell

If you want to get better at email marketing, tune into the latest episode of the Social Media Takeaway where I speak to Email Marketing and Copywriting expert, Kimberly Weitkamp.

There are so many great tips to takeaway in this episode including:

1️⃣ How to navigate the changes to email marketing that came into effect on the 1st of February

2️⃣ Common mistakes in email marketing and how to avoid them

3️⃣ What a welcome series is and how you can use them to build a relationship with new subscribers

4️⃣ How to turn subscribers into paying customers.

Enjoy! Whether you're looking for insights, stories, or the latest trends, I've got you covered. Subscribe now for future episodes and don't forget to let me know what you think!

More about Kimberly:

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Kimberly's Podcast

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If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!
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Capitoli

1. Introduction and Guest Presentation (00:00:00)

2. Kimberly's Journey into Marketing (00:02:17)

3. The Importance of Copywriting (00:04:12)

4. Email Marketing: A Powerful Tool (00:05:11)

5. Debunking the Myth: Is Email Marketing Dead? (00:06:50)

6. Understanding the New Email Marketing Rules (00:11:02)

7. The Power of a Welcome Series in Email Marketing (00:18:02)

8. The Importance of Valuable Emails (00:21:27)

9. Building Your Email Reputation (00:22:17)

10. Encouraging Audience Engagement (00:22:27)

11. Crafting an Effective Welcome Series (00:23:09)

12. Common Email Marketing Mistakes (00:24:35)

13. Mastering the Art of Subject Lines (00:27:43)

14. The Audience Conversion Method (00:32:17)

15. Free Gift and Podcast Introduction (00:35:56)

16. Closing Remarks and Recommendations (00:37:46)