#49: Online Legal Marketing: Interview with Meranda M. Vieyra from Denver Legal Marketing

The Tech Savvy Lawyer

Episode 49 – With Meranda Vieyra

One of the best ways to become a smart lawyer is to pay attention to what’s going on in social media. It will help you not only to gain knowledge but also to be more engaged with the new technologies constantly added to the industry. This week, we are joined by Meranda Vieyra to discuss how strategically interacting with social media will make you a smart lawyer.

Meranda M Vieyra is the owner and marketing consultant at Denver Legal Marketing. She is one of the country’s most visible legal professionals, with over 20 years of service in the legal community. Denver legal marketing is a marketing service dedicated to the recognition, promotion, and visibility of attorneys accross the country. The marketing firm has earned a strong reputation as the go-to for impactful, cost-effective legal marketing strategies. Meranda has helped her clients secure coverage by well-known publications and has obtained local, national, and international awards on their behalf.

Meranda enjoys working with solo practitioners and advises medium-sized and national law firms on business development and marketing strategy. Meranda is a lecturer and author on issues related to marketing, including how lawyers can use LinkedIn effectively, how to develop a personal brand, and the promotion of legal services through the first class on law firm marketing at the undergraduate level in the country through the College of Business - Metropolitan State University of Denver.

Join Meranda and me as we talk about the following questions and more;

1. What are three reasons attorneys should be on social media and podcasts?
2. What are three common mistakes attorneys make when on social media and doing a podcast?
3. What are three simple tech tools, hardware, or software attorneys can use to make their social media and podcast appearance shine?

In the conversation we cover,

[01.39] Tech stack – Meranda dives into her current technological setups and what occasions she is using them.

[04.37] Question 1. - What are the top three reasons that attorneys should be on social media, according to Miranda.

[07.01] Question 2. - What are the top three mistakes attorneys make when on social media, according to Meranda.

[09.18] Mistakes when appearing on Podcasts – Not preparing, not promoting podcast appearances, and updating social media pages regularly are the three mistakes attorneys make when it comes to podcasting, according to Meranda.

[14.18] Handling problems – Even if it is difficult, attorneys need to pay attention to what’s going on on social media, and having a third-party validation of your practice is important to maintain.

[18.53] Google reviews – Meranda dives into what solutions lawyers have if they get bad reviews on social media.

[23.23] Question 3. - What are the top three tech tools that Meranda likes and uses to make a good appearance on social media.

[29.45] Consistency – Meranda shares how important it is to maintain the consistency of interacting with social media as an attorney.

RESOURCES:

Connect with Meranda:

LinkedIn - www.linkedin.com/in/merandavieyra Website - www.denverlegalmarketing.com

Equipment Mentioned in the Podcast:

Apple iPad - www.apple.com/ipad

Blue Yeti Microphones - www.bluemic.com/en-us/products/yeti

Epson printer - epson.com/printers

Epson projector - epson.com/projectors

MacBook Pro - www.apple.com/macbook-pro

Mevo camera - www.mevo.com/pages/mevo-camera

Software & Services Mentioned in the Podcast:

Animaker - www.animaker.com

Avvo - www.avvo.com

Canva - www.canva.com

Findlaw - www.findlaw.com

Hootsuite - www.hootsuite.com

Martindale-Hubbell - www.martindale.com

Pocket - getpocket.com

Super Lawyers - www.superlawyers.com

Zapier - zapier.com