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How a $1M Beard Shaving Stunt Put His Razors on the Map
Manage episode 407751909 series 3404110
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Frustrated trying to stand out from competitors with traditional marketing? Serial entrepreneur Phil Masiello, founder of Crunch Growth, woke up one day with an epiphany. He offered $1 million to shave a famous baseball player’s iconic beard using his struggling razor company’s blades.
The outlandish PR move sparked outraged social media debates, global press coverage, and most importantly — sales. Hear how this stunt thrust Phil into the spotlight and laid the brand’s foundations when conventional tactics failed.
Learn his systematic approach to truly understanding your target customer. Find out why he warns startups to nail product-market fit before big vision messaging. Let Phil inspire creative attention-grabbing ideas tailored to your unique niche.
If you need affordable ways to launch an unknown product, don’t miss his scrappy growth hacking wisdom. Takeaways abound for fellow bootstrapping founders tired of being unnoticed.
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