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Ep 2.5 - Brand Strategy with Natalie
Manage episode 463804498 series 3611899
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Part 2 of 10 of this mini marketing series- In this episode of The Unscripted Climb, Natalie delves into the intricacies of brand strategy and positioning. She emphasizes the importance of understanding your customers through buyer personas, conducting market research, and analyzing competition. The conversation highlights the need for businesses to differentiate themselves through unique branding strategies that resonate with their target audience. Natalie also discusses the significance of crafting compelling brand messaging and the foundational work required before developing a visual identity.
takeaways
- Branding is an intangible asset that impacts ROI over decades.
- Strong brand positioning creates a lasting impact on business.
- Understanding your customers is crucial for effective branding.
- Buyer personas should reflect customer concerns and desires.
- Market research validates assumptions about your audience.
- Analyzing competition helps identify unique positioning opportunities.
- Great brands take calculated risks based on future trends.
- Brand messaging should articulate beliefs and values clearly.
- A successful strategy energizes both owners and employees.
- Visual identity development follows strategic groundwork.
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