))
HubSpot Update: WhatsApp Pricing Change - Free Service Messaging
Manage episode 444555495 series 3605105
Contenuto fornito da George B. Thomas and Sidekick Strategies. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da George B. Thomas and Sidekick Strategies o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
WhatsApp Pricing Update: Free Service Messaging
Date: October 10, 2024
Summary: This product update announces a significant pricing change for WhatsApp messaging within HubSpot, effective November 1, 2024. Service conversations, defined as conversations initiated by recipients, will become free.
Key Details:
- Free Service Conversations: "Starting November 1st, Service conversations will no longer count towards your WhatsApp usage limit."
- Paid Conversations: Marketing, Utility, and Authentication conversations will still count towards the usage limit.
- Free Tier Remains: HubSpot will continue to provide the first 1,000 Marketing, Utility, or Authentication WhatsApp conversations per month for free.
- Conversation Type Examples:Utility: "Related to a transaction i.e. billing statement"
- Authentication: "Providing users with a one time password authentication message"
- Service: "When a customer initiates the first message"
- Marketing: "Promotional or product related messaging"
Impact:
- Positive for Customer Service: Businesses can now offer free customer support via WhatsApp, encouraging customer engagement and potentially reducing support costs.
- Cost Savings: Businesses can strategically leverage service conversations to reduce their overall WhatsApp messaging costs.
Target Audience:
- HubSpot Marketing Hub users on the following plans:
- Marketing Enterprise
- Marketing+ Pro
- Service Pro
- Service Enterprise
How it Works:
- When a customer initiates a conversation, businesses will not be charged for the ensuing messages.
Quote:
"Now, when a customer initiates a conversation you will not be charged for it."
Overall: This pricing update makes WhatsApp a more attractive channel for customer service interactions within HubSpot. By removing the cost barrier for service conversations, businesses can enhance customer experience and potentially reduce their overall support costs.
47 episodi
Condividi
