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EP#30 Prasanna K – Understanding SaaS fundamentals, building Upekkha & accelerating growth for SaaS startups
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In this episode, Prasanna K, Founding Partner @Upekkha Catalyst, joins our host Digjay, to talk about his path leading upto Upekkha, the fundamentals of a SaaS business, validating the need for your product, acquiring your first 50 customers & retaining them, what is value SaaS & how Upekkha is helping founders scale their SaaS business & more.
Upekkha is a Value SaaS Accelerator working with B2B SaaS startups to help them scale & achieve profitable growth. Prasanna has >15yrs of experience in tech & product at firms like Amazon & Tejas Networks. Prior to starting Upekkha, Prasanna worked closely with 120+ startups at Microsoft’s India accelerator. You can connect with him here on Linkedin / Twitter
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Show notes –
1. (00:09) Prasanna’s background & path to Upekkha; Fundamentals of a SaaS business (Software as a Service)
2. (08:05) Validating your product; Acquiring your first 50 customers & retaining them
3. (17:20) Characteristics of a successful SaaS founder; Strategic hiring of initial team members
4. (21:48) The inspiration behind starting Upekkha; What is Value SaaS?
5. (24:50) Why most SaaS startups die due to capital indigestion vs capital starvation?
6. (29:47) Upekkha’s operating model & how it helps SaaS startups in scaling up
7. (30:57) SaaS Outlook for India & the world
8. (34:05) Rapid fire and closing remarks
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If you liked our episode, you can subscribe to our podcast on any of the major podcasting platforms like Spotify, Apple iTunes, Google Podcasts. We would appreciate if you could leave us a review on Apple iTunes. This will help others discover the podcast. You can visit thevcpreneur.com and follow us on Twitter @thevcpreneur_ & Instagram @thevcpreneur for more episodes and interesting insights on the startup ecosystem. You can also follow our host Digjay on Linkedin & Twitter
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