HR is no longer just about managing people—it’s about shaping the future of work. Jens Baier, BCG’s HR transformation expert, discusses how AI and shifting employee expectations are forcing companies to rethink talent strategies. From re-recruiting to upskilling employees, HR must adapt to a rapidly changing landscape. Learn More: Jens Baier: https://on.bcg.com/41ca7Gv BCG on People Strategy: https://on.bcg.com/3QtAjro Decoding Global Talent: https://on.bcg.com/4gUC4IT…
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This Week in Digital Marketing
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Contenuto fornito da Indexsy. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Indexsy o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Indexsy presents This Week in Digital Marketing, a podcast where the hosts Jacky Chou and James de Lacey discusses what happened in the world of digital marketing this week (sometimes with guests) and their candid thoughts on it.
…
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71 episodi
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Contenuto fornito da Indexsy. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Indexsy o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Indexsy presents This Week in Digital Marketing, a podcast where the hosts Jacky Chou and James de Lacey discusses what happened in the world of digital marketing this week (sometimes with guests) and their candid thoughts on it.
…
continue reading
71 episodi
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Signup for Advise, coupon code INDEXSY:https://advise.so/indexsy/Get the newsletter that keeps 30k+ marketers in the loop:https://marketingletter.com/newsletter/Apply to be a sponsor: https://marketingletter.com/advertise/Follow the hosts on X:https://twitter.com/indexsy/https://twitter.com/mrjamesdelacey00:00 - Introduction and Background 00:54 - Email Deliverability Tips 01:04 - Email List Strategy 02:08 - Using Different Domains 02:33 - Buying More Domains 03:07 - Monitoring Email Health 04:30 - Recommended Cold Email Software 18:07 - Local Service vs. Online Brand 18:44 - Email List Testing Plans 22:08 - Exclusive Coupon Offer…
Signup for Advise, coupon code INDEXSY: https://advise.so/indexsy/ Get the newsletter that keeps 30k+ marketers in the loop: https://marketingletter.com/newsletter/ Apply to be a sponsor: https://marketingletter.com/advertise/ Follow the hosts on X: https://twitter.com/indexsy/ https://twitter.com/mrjamesdelacey…
Signup for Advise, coupon code INDEXSY: https://advise.so/indexsy/ Get the newsletter that keeps 30k+ marketers in the loop: https://marketingletter.com/newsletter/ Apply to be a sponsor: https://marketingletter.com/advertise/ Follow the hosts on X: https://twitter.com/indexsy/ https://twitter.com/mrjamesdelacey…
In this conversation, Jacky and James discuss various topics including their recent activities, Instagram Reels, YouTube strategies, Twitter growth, and the challenges of running a community. They also touch on the value of attending conferences and the lack of value in conference talks. The conversation covers various topics including the challenges of using Reddit for marketing, the success of local business partnerships, the impact of reviews on rankings, the current state of SEO courses, and the effectiveness of content quality and user experience in ranking on Google. Signup for Advise, coupon code INDEXSY: https://advise.so/indexsy/ Get the newsletter that keeps 30k+ marketers in the loop: https://marketingletter.com/newsletter/ Apply to be a sponsor: https://marketingletter.com/advertise/ Follow Craig Campbell on X: https://twitter.com/craigcampbell03 Follow the hosts on X: https://twitter.com/indexsy/ https://twitter.com/mrjamesdelacey 00:00 Welcome to This Week in Digital Marketing 00:12 Jacky and James Catch Up: Engagements, SEO, and Instagram Reels 00:50 Exploring Digital Marketing Strategies: From Facebook Ads to Twitter Blue Ticks 02:38 Deep Dive into Digital Products, Funnels, and Social Media Growth 04:37 The Power of Instagram Reels and Collaborations 12:37 Navigating the Challenges of Online Communities and SEO Conferences 17:52 Navigating Reddit's New Algorithm Challenges 18:47 The End of Commenting on Old Threads & Reddit Strategies 19:49 Local SEO Success Stories and Strategies 20:20 The Impact of Reviews on Local SEO 24:05 E-commerce SEO Insights and Success 27:57 The SEO Community's Debate on Tactics and Ethics 32:04 Closing Thoughts and Advice Community Plug…
Dive into EP66 as Craig Campbell shares insights on SEO updates, AI content, e-commerce strategies, and much more, revealing the secrets behind scaling and content mastery. Signup for Advise, coupon code INDEXSY: https://advise.so/indexsy/ Get the newsletter that keeps 30k+ marketers in the loop: https://marketingletter.com/newsletter/ Apply to be a sponsor: https://marketingletter.com/advertise/ Follow Craig Campbell on X: https://twitter.com/craigcampbell03 Follow the hosts on X: https://twitter.com/indexsy/ https://twitter.com/mrjamesdelacey 00:00 Opening Banter and Reflections on Craig Campbell's SEO Journey 00:54 Introduction to the Show and Guests 01:41 Craig Campbell's Take on SEO Updates and AI Content 04:52 Exploring Craig Campbell's E-commerce Ventures 09:39 The Art of Scaling Ad Spend and Targeting the Right Audience 21:25 Craig's Approach to Content Creation and Management 30:43 Future Plans and Scaling Strategies for E-commerce 34:30 Closing Remarks and Where to Find Craig Campbell…
Dive into EP65 as Sammie Ellard-King opens up about skyrocketing Instagram growth, digital product mastery, and the ins and outs of his revenue streams. Signup for Advise, coupon code INDEXSY: https://advise.so/indexsy/ Get the newsletter that keeps 30k+ marketers in the loop: https://marketingletter.com/newsletter/ Apply to be a sponsor: https://marketingletter.com/advertise/ Follow Sammie on X: https://twitter.com/EllardKing Follow the hosts on X: https://twitter.com/indexsy/ https://twitter.com/mrjamesdelacey…
Hang out with James and Jacky in a laid-back chat that covers everything under the digital sun. They’re talking latest travels, the headache of partnership deals, and how the newest Google shake-up is messing with their game plan. Dive into their hot takes on using Reddit for marketing, the endless debate over Google's rules, and a cheeky peek into launching OnlyFans content. Plus, they're breaking down the good, the bad, and the ugly of expired domains, the e-commerce grind, and why using celebrity names in domains might just be your next big regret. Signup for Advise, coupon code INDEXSY: https://advise.so/indexsy/ Get the newsletter that keeps 30k+ marketers in the loop: https://marketingletter.com/newsletter/ Apply to be a sponsor: https://marketingletter.com/advertise/ Follow the hosts on X: https://twitter.com/indexsy/ https://twitter.com/mrjamesdelacey…
Join us in EP63 as Jacky Chou and James De Lacey explore the digital nomad lifestyle with Nina Clapperton. From her diverse income streams to leveraging YouTube for growth and managing a successful travel site, Nina shares her journey and insights. Discover her approach to income reports, managing a Facebook group, creating SEO courses, and her strategic focuses for 2024. Nina also delves into navigating travel sites during challenging times and the extent of AI in her workflow. Signup for Advise, coupon code INDEXSY: https://advise.so/indexsy/ Follow Nina on X: https://twitter.com/NinaClapperton Get the newsletter that keeps 30k+ marketers in the loop: https://marketingletter.com/newsletter/ Apply to be a sponsor: https://marketingletter.com/advertise/ Follow the hosts on X: https://twitter.com/indexsy/ https://twitter.com/mrjamesdelacey…
In this insightful episode, Jacky Chou and James De Lacey delve into a comprehensive discussion with SEO OG Lee Witcher. Lee shares his diverse background and the various income streams that have shaped his journey. From discussing the future of SEO and affiliate marketing to unpacking the power of SEO tools and authority sites, this episode is packed with forward-thinking strategies and recent test insights. Signup for Advise, coupon code INDEXSY: https://advise.so/indexsy/ Get the newsletter that keeps 30k+ marketers in the loop: https://marketingletter.com/newsletter/ Apply to be a sponsor: https://marketingletter.com/advertise/ Follow the hosts on X: https://twitter.com/indexsy/ https://twitter.com/mrjamesdelacey…
In EP61, Jacky Chou and James De Lacey catches up with Paul Lemley, exploring his diverse portfolio of niche sites, with a special focus on his booming pickleball site. Paul shares his monetization tactics, content strategies, and how influencer partnerships amplify his success. Dive into the nuances of niche site management, from link selling to handling unsold inventory, and discover Paul's strategic moves for future growth. Signup for Advise, coupon code INDEXSY: https://advise.so/indexsy/ Get the newsletter that keeps 30k+ marketers in the loop: https://marketingletter.com/newsletter/ Apply to be a sponsor: https://marketingletter.com/advertise/ Follow the hosts on X: https://twitter.com/indexsy/ https://twitter.com/mrjamesdelacey…
Signup for Advise, coupon code INDEXSY: https://advise.so/indexsy/ Get the newsletter that keeps 30k+ marketers in the loop: https://marketingletter.com/newsletter/ Apply to be a sponsor: https://marketingletter.com/advertise/ Follow the hosts on X: https://twitter.com/indexsy/ https://twitter.com/mrjamesdelacey…
Signup for Advise, coupon code INDEXSY: https://advise.so/indexsy/ Follow Luke : https://twitter.com/lr_jordan Get the newsletter that keeps 30k+ marketers in the loop: https://marketingletter.com/newsletter/ Apply to be a sponsor: https://marketingletter.com/advertise/ Follow the hosts on X: https://twitter.com/indexsy/ https://twitter.com/mrjamesdelacey…
Signup for Advise, coupon code INDEXSY: https://advise.so/indexsy/ Follow DOUG: https://twitter.com/NicheSitePM Get the newsletter that keeps 30k+ marketers in the loop: https://marketingletter.com/newsletter/ Apply to be a sponsor: https://marketingletter.com/advertise/ Follow the hosts on X: https://twitter.com/indexsy/ https://twitter.com/mrjamesdelacey…
Join us in episode 57 as we chat with Jason Mills, diving deep into his unique Q4 strategies and exploring the world of Reddit affiliate marketing. Jason shares insights from his Affiliate School venture, his rationale for starting new projects even with successful parasites, and his approach to tackling big keywords on niche sites. Plus, get an inside look at his thoughts on Google's next moves, the power of partnerships, and his journey towards launching his own product.Signup for Advise, coupon code INDEXSY: https://advise.so/indexsy/ Follow Jason: https://twitter.com/nichejason Get the newsletter that keeps 30k+ marketers in the loop: https://marketingletter.com/newsletter/ Apply to be a sponsor: https://marketingletter.com/advertise/ Follow the hosts on X: https://twitter.com/indexsy/ https://twitter.com/mrjamesdelacey…
Signup for Advise, coupon code INDEXSY: https://advise.so/indexsy/ Get the newsletter that keeps 30k+ marketers in the loop: https://marketingletter.com/newsletter/ Apply to be a sponsor: https://marketingletter.com/advertise/ Follow the hosts on X: https://twitter.com/indexsy/ https://twitter.com/mrjamesdelacey…
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