Player FM - Internet Radio Done Right
Checked 12d ago
Aggiunto quattro anni fa
Contenuto fornito da TicketManager. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da TicketManager o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Player FM - App Podcast
Vai offline con l'app Player FM !
Vai offline con l'app Player FM !
Highlights From Year One of the All Access Interview Series
Manage episode 316075033 series 2842405
Contenuto fornito da TicketManager. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da TicketManager o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
As we mark one year since the introduction of the All Access Interview Series, we look back at some of the best insights that were offered on the podcast throughout 2021.
86 episodi
Manage episode 316075033 series 2842405
Contenuto fornito da TicketManager. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da TicketManager o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
As we mark one year since the introduction of the All Access Interview Series, we look back at some of the best insights that were offered on the podcast throughout 2021.
86 episodi
Tutti gli episodi
×In a conversation with host Michael Goldstein, World Golf Hall of Fame member and 1998 Masters champion Mark O’Meara, joins Octagon’s Managing Director of Global Golf, Scott Seymour to explore the growth of golf, how leading brands are activating in the sport, and offer an insider’s perspective on The Masters from a champion’s point of view.…
In conversation with hosts Michael Goldstein & Ken Davidoff, Scott Boras, legendary MLB agent and founder of Boras Corporation, offers an insider perspective on the business of baseball and explores the deep connection between sports and business.
In this episode of the TicketManager All Access Interview Series, we’re going to look back on 2024 to explore the most significant trends in the sports business industry through the insights of our guests from the last year.
Suzanne Kounkel, Global and U.S. Chief Marketing Officer for Deloitte, looks across the global professional services company’s vast sponsorship portfolio to discuss supporting the business, helping partners achieve success and impacting external and internal audiences.
Shelley Johnsen, Managing Director of Sponsorships for BMO, discusses the latest developments in how the banking and financial services company activates its diverse roster of partnerships across North America and shares some of the eye-popping results of those efforts.
Jason Andrea, Chief Revenue Officer for the Las Vegas Aces, explores the fascinating intersection of the rise in women’s pro sports and the emergence of Las Vegas as a leading live sports market, and how that comes together in securing sold-out crowds and delivering value to brand partners for the WNBA franchise.…
Ken Hanscom, Chief Operating Officer of TicketManager taps his personal Olympic passion as well as the company’s work with customers managing hospitality, VIP guest experiences and ticket distribution to explore what to expect from brands this year and for upcoming Olympic events.
Julie Giese, President of NASCAR’s Chicago Street Race, discusses the many lessons learned from the 2023 event—the first ever street course for NASCAR—including how to make an event part of the community, handling historic weather issues and developing a sponsorship strategy that makes sense for the property and partners.…
Todd Fischer, Executive Vice President, Client Consulting at GMR Marketing tackles some of the critical issues facing brands and properties in the quest to keep the sports marketing industry moving forward and delivering necessary results to all parties.
Rob Prazmark, Founder and CEO of 21 Sports & Entertainment Marketing Group, discusses the keys to success in selling nearly $4 billion in corporate partnerships for the Olympic Games, FIFA World Cup, Dallas Cowboys, Smithsonian Institution and other properties. Rob is the author of The Olympics Don’t Take American Express: The Birth of Mega Sports Sponsorships Part One .…
Jim McCoy, Associate Vice President, Sports Marketing for Nationwide, breaks down the financial services company’s multi-faceted sponsorship portfolio and discusses new plans and activations for some of its leading programs.
Matt O’Brien, Senior Vice President of Rock Entertainment Group, Senior Vice President of Global Partnerships for the Cleveland Cavaliers and Chief Revenue Officer for 100 Thieves, explores the challenges and opportunities of building and sustaining partnership programs and sales teams while managing innovation and other changes to the marketing landscape.…
Matt Yonan, President of Tigris Marketing, describes the opportunities and challenges of competing with much larger agencies to win brand business in strategy, negotiating, activating and measuring the impact of sponsorships.
Mike Falconer, Vice President of Strategy for Sportradar, explains why the elimination of third-party cookies spurred the introduction of the company’s new FanID solution and digs into the opportunities and challenges of collecting, connecting, activating and orchestrating data insights across rights holders and their multiple partners.…
Veteran marketing executive Tony Wells draws on his successful career to assess the state of partnerships today, including the importance of integrating DEI efforts into partnerships and some of the biggest challenges to sponsorship success facing both brands and rights holders.
T
TicketManager All Access Interview Series

Mark Youngworth, Chief Operating Officer of Zips Car Wash, discusses the company’s unique sponsorship category, why college sports is a good fit for the brands’ objectives and how its NIL content series of student-athlete interviews took shape and is seeing results.
T
TicketManager All Access Interview Series

As we conclude Year 3 of the podcast and before 2024 gets fully underway, it’s a great time to look back and recall some of the ideas and insights shared by our podcast guests over the past 12 months.
T
TicketManager All Access Interview Series

Ishveen Jolly, CEO of OpenSponsorship, discusses dealmaking and trends in the influencer space, including what brands are looking for, the rise of NIL deals and the role of her digital marketplace in forging successful marketing partnerships.
T
TicketManager All Access Interview Series

Kady Stoll, Vice President of Global Sponsorships for 3M, outlines how the company’s diverse portfolio achieves multiple objectives, including growth and awareness for 3M as a global leader in science and innovation.
T
TicketManager All Access Interview Series

Juul Manders, CEO of international football social community 433, discusses how the company grew from a soccer-focused Twitter page to 100 million followers and partnerships with top clubs, players and marketers.
T
TicketManager All Access Interview Series

Garth Knutson, Chief Marketing Officer, Aflac, explains how the supplemental insurance company’s college sports sponsorships and brand ambassador deals support its brand recognition and product knowledge objectives.
T
TicketManager All Access Interview Series

Sean Kellenberger, Senior Vice President and Head, U.S. Brand, Marketing and Digital Strategies for RBC Wealth Management, breaks down the decision-making, strategy and execution of the financial services company’s sponsorship of Major League Soccer, including the importance of exclusivity, local opportunities and Apple TV+.…
Tony Schiller, co-founder of Paragon Marketing Group, examines the role of leaders in creating cultures, advancing careers and achieving personal and business goals, in addition to tackling some of the top issues facing sponsors and properties today.
T
TicketManager All Access Interview Series

Luke Drake, Vice President of Commercial Partnerships for Qatar Airways discusses the airline’s extensive portfolio of global, regional and local commercial partnerships and their role in achieving communications and business-building objectives in a competitive environment.
T
TicketManager All Access Interview Series

Michael Schreiber, Founder & CEO of Playfly Sports, explores multiple areas of revenue generation for sports rightsholders, from content development and data utilization to streaming video and hospitality opportunities at the high and low ends.
T
TicketManager All Access Interview Series

Tom Valdiserri, Executive Vice President and Managing Director of Kemper Lesnik, discusses the opportunities and challenges involved in running the sports PR, marketing and event management agency responsible for such events as the Maui Jim Maui Invitational college basketball tournament and the McDonald’s All-American Games high school hoops tourney.…
T
TicketManager All Access Interview Series

Bettina Cornwell, Head of the Department of Marketing, and the Philip H. Knight Chair and Professor of Marketing at the Lundquist College of Business at the University of Oregon shares findings from her research into how and why sponsorship works (or doesn’t). Among the insights discussed: authenticity is more important than fit and fans don’t quickly forget previous sponsors, so new partners must put in the work to overcome those long memories.…
T
TicketManager All Access Interview Series

Brad Ross, Vice President of Global Sports & Entertainment Marketing and Partnerships for The Coca-Cola Company takes a deep dive into the sponsorship leader’s strategy, execution and measurement of its worldwide partnerships, including sponsorship’s role in a complex organization, the impact of technology and negotiating flexibility into long-term deals.…
T
TicketManager All Access Interview Series

David Paro, Head of Global Sponsorships for MoneyGram International, delivers the what, how and why behind the P2P payments company’s decision to jump into sports partnerships with a title sponsorship of the Haas Formula 1 team, including objectives, activation and measurement plans.
T
TicketManager All Access Interview Series

Chris Bontempo, Chief Marketing Officer, IBM Americas, puts the role of sports and entertainment partnerships—from legacy sponsorships with US Open tennis, The Masters golf tournament and Wimbledon to newer relationships with ESPN Fantasy Football and others—in perspective for a global B2B tech giant. Chris discusses the value of technology showcases, relationship building with today’s customer buying committees and the ability to follow the data to track impact and return on investment.…
Benvenuto su Player FM!
Player FM ricerca sul web podcast di alta qualità che tu possa goderti adesso. È la migliore app di podcast e funziona su Android, iPhone e web. Registrati per sincronizzare le iscrizioni su tutti i tuoi dispositivi.