Ep 100: Maximizing LinkedIn: Growth and Sales Strategies for Founders with Molly Godfrey

Tiny Marketing: Marketing strategies and systems for B2B service business founders.

Send us a text

Ever wondered how to make LinkedIn work for you? Listen in as we kick off Season 4 of the Tiny Marketing Pod with a powerhouse guest, Molly Godfrey, co-founder of Build Impact Convert. Despite battling a cold, I'm here to bring you Molly's invaluable insights on maximizing LinkedIn's potential for business growth. Molly specializes in empowering women leaders, and in this episode, she shares her strategies on creating platform-specific content and the fine art of balancing professional storytelling with authenticity. Learn how to resonate with LinkedIn's unique audience and algorithm for optimal results.
Packed with actionable strategies, Molly and I discuss the technique of adding 100 new connections weekly with personalized messages. These efforts, when combined with engaging comments on posts from strategic partners, act as mini billboards, driving valuable traffic to your profile and converting leads. We highlight the importance of building relationships with complementary businesses and borrowing their audiences for early-stage growth. Molly provides tips on creating a curated list of strategic partners to streamline your engagement efforts and maximize your impact on LinkedIn.
Transitioning into sales, discover the power of storytelling, particularly client transformation stories, in conveying potential results to clients. Molly and I talk about integrating passive sales techniques, such as adding a postscript with a call to action, to your content strategy. Learn how to tailor your content based on your audience's needs, their buyer journey stage, and your expertise. We emphasize the necessity of continuous testing and adaptation to keep your content effective and engaging. Don't forget to check out the Tiny Marketing Club for exclusive coaching and training opportunities to further amplify your marketing efforts. Get ready to elevate your LinkedIn game with this episode!
LinkedIn: https://www.linkedin.com/in/molly-godfrey/
Website: https://www.buildimpactconvert.com/

Join my events community for FREE monthly events.
I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.
Join the community here!

Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.

Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!
Join the challenge here.

Support the show

Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>> YouTube

Capitoli

1. LinkedIn Growth Strategies for Founders (00:00:00)

2. Optimizing LinkedIn Growth Strategies for Founders (00:13:38)

3. LinkedIn Sales Messaging Strategies for Founders (00:22:07)

4. Tiny Marketing Club Membership Information (00:30:23)