Ep. 74: Three steps to increase customer lifetime value | Expert Guest: Amy Posner

Tiny Marketing: Marketing strategies and systems for B2B service business founders.

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Hey everyone! It's Sarah here, wrapping up our branding series on the Tiny Marketing podcast. In today's chat with Amy Posner, we explore the ins and outs of boosting your client's lifetime value—starting right from the get-go! Amy, with her treasure trove of entrepreneurial wisdom, shares some killer strategies to make your client experience a game-changer from the first hello. Ever thought about how those initial interactions could be your golden ticket to more profits? Amy's got us covered with her firsthand tales from the business trenches. Tune in, get the lowdown on turning casual connections into lasting profits, and, as always, let's keep the conversation going—your thoughts and stories make our little community thrive!
Biggest Takeaways

1. Start Strong: The initial lead generation and client onboarding process are crucial. Setting up a positive client experience from the beginning can significantly impact their perception and the overall value they find in your services.
2. Build Trust Early: Introduce a gateway offer, like a strategy audit or report, to help you gather comprehensive information about the client's needs and goals. This establishes trust and positions you as a knowledgeable partner right from the start.
3. Deliver Consistent Value: Continuously deliver value throughout the client relationship, not just at the sale point. This approach helps in maintaining engagement and satisfaction, leading to higher retention rates.
4. Optimize and Follow-Up: Don't just complete a project and move on. Schedule regular check-ins, like quarterly audits or optimization sessions, to revisit and refine strategies as necessary. This ongoing involvement can lead to additional projects and deepen client relationships.
5. Use Personal Connection: Engage clients with a personal touch—sharing stories, being genuine, and showing that you care about more than just the business aspect. Personal connections can make clients feel valued and more likely to stay loyal to your services.

Meet Amy
Amy Posner is a seasoned online entrepreneur and business coach who helps digital creative freelancers build breakthrough businesses. Her belief is freelancers and business owners who have business skills eat better than those who don’t.
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Capitoli

1. Increasing Lifetime Value Through Client Experience (00:00:00)

2. Enhancing Client Lifetime Value Through Authenticity (00:15:20)

3. Building Trust Through Ongoing Client Support (00:18:54)

4. Building Trust and Lifetime Value (00:26:00)

5. Client Relationship Building Strategies (00:36:06)