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#19 - Building Powerful Healthcare Brands: Insights from Industry Leaders
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Our guests:
- Linda Smith, VP Marketing & Communications at ProgenyHealth
- Boh Hatter, Partner & CMO at Sage Growth Partners
- Sara Strom, VP Marketing at twenty30 health
In this episode, we discussed:
- Personalization and Mission-Driven Branding: Emphasize the importance of tailoring messages and having a strong mission.
- Employee Advocacy: Utilize employee and leadership voices to amplify the brand.
- Creative Resurgence: Creativity and storytelling in branding are making a comeback.
- Measurement and Internal Advocacy: Assessing brand health through proxies like sales and using internal advocacy.
- Foundational Content: Invest in a strong piece of thought leadership content as a cornerstone of your branding efforts.
Learn more about each Guest Company!
ProgenyHealth https://www.progenyhealth.com/
Sage Growth Partners https://sage-growth.com/
twenty30 health https://twenty30.health/
Our sponsors for this episode are:
Sage Growth Partners https://sage-growth.com/
Quantum Health https://quantum-health.com/
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