Adolfo Fernández (Google) on international expansion for startups

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With the rise of competition around the globe, it is becoming increasingly more difficult for startups to differentiate from competitors. As tempting as it is to dive into a potentially exciting new market, it’s important to research its local demographic, language, and culture beforehand. A sure way of keeping ahead of competition is by offering localized user experiences – tailored to each market a company serves. Learn how personalization leads to better customer relationships, an increase in customer acquisitions, and the potential for exponential growth across international markets. Full video: https://youtu.be/tIH-Fy3Vm80 All about TNW Conference: https://tnw.to/conference

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