Lupina Iturriaga & Sofia Benjumea on user acquisition after the first 100K

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Acquiring users for your platform is a never ending challenge. Lupina Iturriaga explains how her company Fintonic has leveraged marketing to achieve their goals. She explains how pushing sales and profit can be balanced with customer support and empathy, and how the future of handling money lies in understanding the data and providing the best solutions to end users. Full video: https://youtu.be/EeefltocdAk All about TNW Conference: https://tnw.to/conference

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