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Episode 87: Tony on the Mic - David Elizondo Co-founder First Light Whiskey
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Today my guest is David Elizondo, cofounder of First Light Whiskey. It is a coffee infused whiskey. A local American Whiskey made with Organic Agave and Real coffee extract. I take my first on air shot, 2 actually, one of each flavor. I thought this was going to be a Bailey’s-esque sweet, flavored drink, but it was a delicious coffee infused, smooth whiskey. I am not a big drinker and was thrilled at the smooth texture. We go through the ideation process that came out of a class project while David was a grad student at SDSU. Hand mixing thousands of gallons to find the right flavor profile. Then a release and distribution and marketing strategy. I am serious when I say he is invested in this and proud of his baby. Tune in to see if I can hold it together after 2 shots – which is an awful lot for me! Also, for a limited time, you can go to firstlightwhiskey.com and get 15% off and free shipping when you enter the promo code TonyontheMic – my first promo code! They say you always remember your first… promo code.
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