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Gyi Tsakalakis: The Lawyer's Guide to Profitable Conversions and Mastering the Digital Space
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Contenuto fornito da Ted DeBettencourt. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Ted DeBettencourt o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
About Gyi Tsakalakis: Gyi Tsakalakis believes law firm SEO agencies should be transparent and accountable. As a non-practicing lawyer, he understands the unique challenges of legal marketing, which led him to find AttorneySync to create the most trusted team in digital legal marketing. He also invests in and advises legal technology companies, serving as Co-Chair of the American Bar Association's Techshow and frequently writing and speaking at the intersection of legal marketing and technology. Gyi’s blend of legal and digital marketing expertise, combined with his dedication to client success, makes him a sought-after consultant and industry thought leader.
In this episode, Ted and Gyi Tsakalakis discuss:
- Connecting SEO efforts to client value
- Evolution of consumer behavior in legal services
- Diversifying data validation methods in SEO
- Impact of AI on SEO and legal services
Key Takeaways:
- Success in SEO is defined by meeting specific business and marketing objectives, not just generating traffic reports, emphasizing the importance of connecting efforts to actual client value and profitability.
- Consumers' journey to hire a lawyer has become more complex and non-linear, requiring a broader marketing approach beyond last-click attribution to capture the full impact of brand-building and referral activities.
- Reliable data comes from clean CRM systems, which link client acquisition directly to marketing efforts, providing a clearer picture of effective strategies compared to indirect metrics like page speed and link building.
- SEO efforts must be measured against concrete business metrics such as client sign-ups and revenue generation, rather than just search rankings and web traffic, to ensure that marketing activities contribute to the firm's overall growth goals.
"Don't put all your eggs in one channel basket. Spread it out: email, ads, social. Social has changed everything." — Gyi Tsakalakis
Connect with Gyi Tsakalakis:
Website: https://www.attorneysync.com
Email: gt@attorneysync.com
Show: Lunch Hour Legal Marketing: https://podcasts.apple.com/us/podcast/lunch-hour-legal-marketing/id973563135
LinkedIn: https://www.linkedin.com/in/gyitsakalakis/
Twitter: https://x.com/gyitsakalakis
Traffic to Leads Information and links
JuvoLeads.com contact page: https://juvoleads.com/contact/
JuvoLeads website: https://juvoleads.com/
Connect with show host Ted DeBettencort: ted@juvoleads.com
Ideas or guests for the show: ted@juvoleads.com
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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