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Episode 16 - Developing a Resort in Michigan with Mitchell Blue
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Mitchell Blue is a commercial insurance agent and co-developer of Lakemore Resort, a high-quality luxury resort located west of the Arbutus Lake in Michigan. Lakemore Resort opened its phase 1 in the summer of 2020 and has since opened its doors as a year-round weekly rental resort that serves as the perfect home base for guests interested in retreats, wine tours, color tours, downhill skiing, holiday stays, and snowmobiling.
Mitchell joins me today to discuss his experience and what he learned from developing a resort during the COVID-19 pandemic. He describes the amenities Lakemore Resort offers and how they use technology to improve their guests’ experiences. He also explains how a change of township planners impacted the development of Lakemore Resort and reveals the opportunities that arose during the COVID-19 pandemic.
“At Lakemore Resort, we try to highlight what we loved about growing up in northern Michigan.” - Mitchell Blue
This week on Traversing Entrepreneurship:
- Mitchell’s background and the history of Lakemore Resort
- Opening and running a resort during the COVID-19 pandemic
- How a change in township planners can impact a project
- Rental timeframes at Lakemore Resort during the winter season
- Dealing with difficult clientele and challenging resort guests
- Hot tubs and other amenities guests can expect at Lakemore Resort
- How Lakemore uses technology to turn their guests into raving fans
Our Favorite Quotes:
- “Having a new township planner come in can change the scope of a project entirely.” - Derek Dall’Olmo
- “Winter can be a rough time for rentals.” - Derek Dall’Olmo
- “We wanted Lakemore to revolve around family—even our staff is family-oriented.” - Mitchell Blue
Connect with Mitchell Blue:
- Lakemore
- Lakemore Resort
- Lakemore Retreat & Resort on Instagram
- Email: info@lakemoretc.com
About TreMonte Tax Solutions and Traversing Entrepreneurship Podcast
Traversing Entrepreneurship is a show for and about business owners in Traverse City, Michigan and beyond. In each episode, host Derek Dall’Olmo sits down with local business ownerships and the professionals who serve them to talk about business building, life, money, taxes, family — and all the ups and downs that come with doing something different. Join us to hear their stories and lessons learned — and to get inspired about what might be possible in your own business.
Derek Dall’Olmo is the founder of TreMonte Tax Solutions, a tax planning firm that serves business owners and entrepreneurs. This show is for informational purposes only and should not be relied upon for investment decisions.
Email Derek Dall’Olmo at derek@tremontefinancial.com with questions, comments, and to schedule a one-on-one conversation.
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