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How To Get Unstuck And Grow Your Business On Purpose With Jose Palomino
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In this episode of Trust Builders, Hannah welcomes Jose Palomino to share his expertise on helping B2B companies overcome revenue plateaus and drive purposeful growth.
They discuss what a revenue plateau is, identifying signs of stagnation, and strategies to break through. Jose emphasizes the importance of diagnosing core issues, establishing a solid value proposition, and aligning marketing efforts with the company’s strategic vision.
The conversation includes actionable insights on differentiating in competitive markets, the significance of owner-led leadership, and how to communicate trust and value to customers effectively. Jose also shares anecdotes and practical examples, making this episode a comprehensive guide for business leaders looking to grow intentionally.
00:34 Understanding Revenue Plateaus
02:42 Breaking Through the Plateau By Growing On Purpose
08:25 Importance of Value Proposition
15:27 Leadership's Role in Defining Value
21:40 The Three I's of a Strong Value Proposition
23:56 The Importance of Meaningful Innovation
24:08 Indispensability: Are you truly indispensable to your customers?
24:39 Inspiration and the 'Wow' Factor
25:52 Evaluating Your Value Proposition
30:59 Live Value Proposition Teardown
38:21 Final Thoughts and Key Takeaways
41:45 Two-Minute Rant: You're Not That Different
45:22 Recommended Reading: The Checklist Manifesto
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