Unpredicted Entrepreneur Episode 75: The Extra Degree

Unpredicted Entrepreneur

“The 212 Degree concept probably entered my life a decade before I started my business. I remember being in Las Vegas getting some copies made at Kinko’s for a trade show and saw this book called 212 Degrees. I thought it looked interesting and picked it up. The name of my company is Image 212. 212 Degrees is really all about the extra degree. At 211 degrees, water is hot. At 212 degrees, it boils. Boiling water turns to steam and steam can power a train and a train changed the world. So that one extra degree that you bring to whatever it is that you do can literally change the world and change a customer's experience. When I had a chance to build my own company, it just made sense. I had done a sales meeting at my former company about 212 Degrees. I still to this day wear my 212 degree/extra degree bracelets. That's what I love. That's the way I operate my life. I got to build a company around what I'm all about.”

A seemingly small effort—the "extra degree"—can have a profound impact in both personal and business success. For someone considering business ownership, this underscores the idea that going just a little further, adding a bit more effort or creativity, can make all the difference in transforming a good idea into something world-changing. Personal values and philosophies can become the foundation of a business, creating a brand that is not only successful but deeply aligned with the owner's identity and interests.

We cover many current and relevant topics. A few include:

◈Building and selling a business

◈Doing proper research when deciding on a business to start

◈Surround yourself with people who want to see you succeed