Vai offline con l'app Player FM !
Ep 115 Over-branding at events and Unlikely Secrets to Million dollar success, with Kraig Kleeman Part 2
Manage episode 375427943 series 2814284
Is it possible to get your marketing wrong by over-branding your event? And where are many event marketers getting the languaging wrong? Kraig Kleeman shares why the focus on product-centric language in branding needs to shift towards outcomes and creativity. This episode also learns from his insightful journey to becoming a $30 million entrepreneur in four short years, by using the power of external perspectives from less mainstream sources to get there.
Kraig Kleeman is a successful combo of corporate honcho meets rock and roll performer. A lover of the performing arts, Kraig has coupled that passion and his business acumen to craft mesmerising corporate events. He is the founder of Rock The C-Suit, Kraig Kleeman Live and an established showrunner for global events such as The World Leaders Forum. He is also the bestselling author of A Winning Brand and The Must React System.
Quotes from this episode:
"It is very, very possible to over-brand".
"There's just something to be said for having an insatiable curiosity, being willing to make your life committed to understanding the power of external perspectives".
-Kraig Kleeman
**To get your free vinyl, email kraig@kraigkleemanlive.com and let him know you heard him on this podcast.
Kraigs's website:
https://kraigkleemanlive.com/
Connect with Kraig:
Twitter: kraigkleemantv
LinkedIn: kraigkleeman
FB: kraig.kleeman
Connect with Adelaine:
Email: uponarrivalpodcast@gmail.com
Record interviews remotely with Riverside:
bit.ly/RecordWithRiverside
Get 15% off your subscription with code: Adelaine
Host your podcast on Buzzsprout:
bit.ly/BuzzsproutGet20Amazon
Get $20 Amazon gift card.
Edit interviews like a word document with Descript:
bit.ly/EditWithDescript
Adelaine's game-changing podcast production AI tool
Note: Some links on this page may be affiliate links, meaning I may earn a commission that supports this podcast if you make a purchase through them. All recommendations are based on my personal experience and made in good faith to provide helpful resources.
Capitoli
1. Branding and Success in Business (00:00:00)
2. Solitude's Power and External Perspectives (00:07:37)
3. Craig Clemen's Impactful Show and Conversation (00:19:38)
119 episodi
Manage episode 375427943 series 2814284
Is it possible to get your marketing wrong by over-branding your event? And where are many event marketers getting the languaging wrong? Kraig Kleeman shares why the focus on product-centric language in branding needs to shift towards outcomes and creativity. This episode also learns from his insightful journey to becoming a $30 million entrepreneur in four short years, by using the power of external perspectives from less mainstream sources to get there.
Kraig Kleeman is a successful combo of corporate honcho meets rock and roll performer. A lover of the performing arts, Kraig has coupled that passion and his business acumen to craft mesmerising corporate events. He is the founder of Rock The C-Suit, Kraig Kleeman Live and an established showrunner for global events such as The World Leaders Forum. He is also the bestselling author of A Winning Brand and The Must React System.
Quotes from this episode:
"It is very, very possible to over-brand".
"There's just something to be said for having an insatiable curiosity, being willing to make your life committed to understanding the power of external perspectives".
-Kraig Kleeman
**To get your free vinyl, email kraig@kraigkleemanlive.com and let him know you heard him on this podcast.
Kraigs's website:
https://kraigkleemanlive.com/
Connect with Kraig:
Twitter: kraigkleemantv
LinkedIn: kraigkleeman
FB: kraig.kleeman
Connect with Adelaine:
Email: uponarrivalpodcast@gmail.com
Record interviews remotely with Riverside:
bit.ly/RecordWithRiverside
Get 15% off your subscription with code: Adelaine
Host your podcast on Buzzsprout:
bit.ly/BuzzsproutGet20Amazon
Get $20 Amazon gift card.
Edit interviews like a word document with Descript:
bit.ly/EditWithDescript
Adelaine's game-changing podcast production AI tool
Note: Some links on this page may be affiliate links, meaning I may earn a commission that supports this podcast if you make a purchase through them. All recommendations are based on my personal experience and made in good faith to provide helpful resources.
Capitoli
1. Branding and Success in Business (00:00:00)
2. Solitude's Power and External Perspectives (00:07:37)
3. Craig Clemen's Impactful Show and Conversation (00:19:38)
119 episodi
Tutti gli episodi
×1 Ep 118 How Podcasters can use LinkedIn and more Algorithm Secrets, with Danielle Fitzpatrick Clark Part 3 24:51
1 Ep 117 Mastering LinkedIn's profile optimisation, networking strategies, and algorithm secrets, with Danielle Fitzpatrick Clark Part 2 30:50
1 Ep 116 The No.1 mistake that's probably hurting your LinkedIn profile, with Danielle Fitzpatrick Clark Part 1 23:20
1 Ep 115 Over-branding at events and Unlikely Secrets to Million dollar success, with Kraig Kleeman Part 2 21:41
1 Ep 114 Rocking your events and How to know what attendees really thought about their last event with you, with Kraig Kleeman Part 1 28:40
1 Ep 113 What Vivid Sydney and Pokemon Go can teach us (or not) about immersive events, with Nathan Cassar Part 2 35:03
1 Ep 112 Leveraging your event emcee and secrets from cruise ship decks below, with Nathan Cassar Part 1 34:54
1 Ep 111 Six brilliant but low-cost ways to make your conference more memorable, with Mark Herschberg Part 2 31:29
1 Ep 110 Why your conference needs to change and how to keep up with trends, with Mark Herschberg Part 1 22:47
1 Ep 108 Taming your digital life and working with your chronotype, with Dr Kristy Goodwin Part 2 24:14
1 Ep 107 Why digital detox holidays fail and what to do instead, with Dr Kristy Goodwin Part 1 27:53
1 Ep106 Hybrid work models and a small twist to achieving work-life balance, with Melissa Marsden Part 2 19:43
1 Ep105 Optimising your workplace's design for productivity and happiness, with Melissa Marsden Part 1 27:42
Benvenuto su Player FM!
Player FM ricerca sul web podcast di alta qualità che tu possa goderti adesso. È la migliore app di podcast e funziona su Android, iPhone e web. Registrati per sincronizzare le iscrizioni su tutti i tuoi dispositivi.