Ep81 How too many events are missing key pieces to improve engagement and ROI, with Jonathan Kazarian

Upon Arrival | Events & Incentives with Adelaine Ng

In-person events may be back but virtual is no longer the poor cousin of events. Still, how do you get the most out of the dynamic and interplay between in-person and virtual? What are future-thinking entrepreneurs and companies doing to generate leads today? And what or who is the missing opportunity for the majority of events?
Jonathan Kazarian is the Founder and CEO of Accelevents, a leading virtual and hybrid event management platform recently recognised by Inc. 5000 as one of America's top 100 fastest-growing private companies. Under Jonathan's leadership, the company grew from US$300k to $9m in under 8 months by leveraging the virtual space.
Quotes from this episode:
"You can't get away with bad content today, and that's a good thing for the industry."
"Events make up (at least) 25% of B2B marketing budget.. and it's at a time where everything is so data-centric right now (that) for organisers to be putting on these events and not have the data to show what action they drove, they're doing themselves a disservice".
"Companies are moving towards this model of essentially being a publisher, being a media agency themselves, because that's how they're building their brand."
-Jonathan Kazarian
Connect with Jonathan:
Website: www.accelevents.com
LinkedIn: jkazarian
Email: [e-mail]
Jonathan's book recommendation:
Extreme ownership: How US Navy Seals Lead and Win by Jocko Wilink & Leif Babin

Connect with Adelaine:
Email: [e-mail]
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