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Designing for International Markets w/ Sylvia
Manage episode 431200209 series 3578340
Contenuto fornito da Nils Borgböhmer and Dinghy GmbH. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Nils Borgböhmer and Dinghy GmbH o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Summary
In this episode, Nils and Sylvia discuss the challenges of designing user experiences for international markets, particularly in Southeast Asia. They highlight the importance of understanding cultural differences, localizing products, and building trust with customers. Sylvia emphasizes the need for market and customer research, as well as having people on the ground who can bridge the gap between the home country and the target market. They also discuss the role of UX designers in gathering insights and creating a good user experience. Overall, the episode emphasizes the importance of taking a hands-on approach and immersing oneself in the target market.
Chapters
00:00 Introduction and Background
02:34 Cultural Differences in User Experience Design
06:15 Payment Methods and Trust in Southeast Asia
10:42 The Holistic Approach to User Experience
14:01 The Importance of Immersion in the Local Context
16:57 Government Support for International Expansion
21:18 The Role of the Business Development Manager
19 episodi
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