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#9 - Amazon Brand Protection, Private Investigators, and MAP enforcement Featuring Brand Alignment
Manage episode 410828039 series 3566824
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In this episode Velocity Pete is meeting with special guests from Brand Alignment! He talks about the importance of Brand Protection and how you can fight back against unauthorized Amazon sellers.
Check out this episode if you have struggled with this type of issue and want to understand what is going on and how to fix it!
Time Stamps:
0:00 - 3:03 - Intro and meeting the guests
3:03 - 7:57 - Who is Brand Alignment and how do they do Brand Protection?
7:57 - 10:00 - How does it benefit sellers to clean up their Brand?
10:00 - 17:19 - Where do these Unauthorized Sellers come from: The Black Hole Theory
17:19 - 28:02 - Real-world examples from Brand Alignment
28:02 - 32:14 - Takedowns and Getting Sued
32:14 - 43:55 - What goes into fixing these Problems?
43:55 - 48:53 - You don't need to get rid of every seller, just the Buy Box Threats
48:53 - 55:17 - How does Brand Alignment track down these Unauthorized Sellers
55:17 - 57:06 - What is needed to defeat even the smartest Grey Sellers
57:06 - 1:00:56 - Sam Sheepdog vs Ralph Wolf: Are we fighting the same buyers every time?
1:00:56 - 1:03:30 - Outro and Final Thoughts
Capitoli
1. #9 - Amazon Brand Protection, Private Investigators, and MAP enforcement Featuring Brand Alignment (00:00:00)
2. Brand Protection Benefits for Amazon Sellers (00:00:10)
3. Impact of Unauthorized Sellers on Brands (00:10:02)
4. Brand Protection Strategies for Amazon (00:23:37)
5. Addressing Gray Market and Unauthorized Sales (00:32:44)
6. Distribution Strategies and Brand Alignment (00:40:08)
7. Private Investigation Methods in Supply Chain (00:49:49)
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