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Contenuto fornito da Emily Binder. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Emily Binder o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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Stop Losing HALF Your Hard-Earned Clients: Retention Marketing Tips

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Manage episode 414141871 series 2534823
Contenuto fornito da Emily Binder. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Emily Binder o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Lack of communication is costing you hard-earned clients. Example - financial services: Advisors average $3,100 CAC per client.

  • 54% of clients: "I changed financial advisors" in 2023. Why: weak comms.
  • 47% of clients w/over $500,000 AUM want to hear from advisor at least monthly.
  • But most advisors reach out much less. Via YCharts, 2023

Timestamps:

(0:07) Communication Builds Trust

(0:43) Body Language - Science of Trust: Show Hands

(1:20) Shocking YCharts Survey: High Rate of Advisor Switching

(2:03) Cost of Losing Clients

(5:20) Great marketing comms example: Rubin Miller with Peltoma Capital (blog, LinkedIn, emails)

(6:05) 90% of people don't trust ads

(6:55) ThinkersOne


Links:

Avg fin advisor CAC $3100

YCharts survey HT Samantha Russell

Order videos or Zoom drop-in - ThinkersOne (Love Bombed/Ghosted)

Related video: Why Content Marketing Will Save You Money

Vanessa Van Edwards - hands (trust)


My podcast tools:

Hire me:

Speaking: emilybinder.com/speaking

Coaching call: emilybinder.com/call


Connect:

Podcast | My website | Beetle Moment Marketing | LinkedIn | X | IG | YouTube | Email updates



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

737 episodi

Artwork
iconCondividi
 
Manage episode 414141871 series 2534823
Contenuto fornito da Emily Binder. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Emily Binder o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Lack of communication is costing you hard-earned clients. Example - financial services: Advisors average $3,100 CAC per client.

  • 54% of clients: "I changed financial advisors" in 2023. Why: weak comms.
  • 47% of clients w/over $500,000 AUM want to hear from advisor at least monthly.
  • But most advisors reach out much less. Via YCharts, 2023

Timestamps:

(0:07) Communication Builds Trust

(0:43) Body Language - Science of Trust: Show Hands

(1:20) Shocking YCharts Survey: High Rate of Advisor Switching

(2:03) Cost of Losing Clients

(5:20) Great marketing comms example: Rubin Miller with Peltoma Capital (blog, LinkedIn, emails)

(6:05) 90% of people don't trust ads

(6:55) ThinkersOne


Links:

Avg fin advisor CAC $3100

YCharts survey HT Samantha Russell

Order videos or Zoom drop-in - ThinkersOne (Love Bombed/Ghosted)

Related video: Why Content Marketing Will Save You Money

Vanessa Van Edwards - hands (trust)


My podcast tools:

Hire me:

Speaking: emilybinder.com/speaking

Coaching call: emilybinder.com/call


Connect:

Podcast | My website | Beetle Moment Marketing | LinkedIn | X | IG | YouTube | Email updates



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

737 episodi

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