ubloquity started out in life as a food provenance platform, enabling our customers to trace their products back to the most relevant start point in the supply chain. We’ve since diversified, serving multiple sectors from logistics providers to livestock producers, retailers to regulators, pharma firms to food and beverage companies…enabling us to connect (more or less) anyone to anything. In this podcast we explore the world we operate in, speaking to those at the cutting edge of advancements in technology, to understand how they are harnessing our platform to enable frictionless trade and power the trust economy.