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Contenuto fornito da Savannah Locke. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Savannah Locke o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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120. Matilda Djerf - The Scandinavian IT Girl, Trend Setter and Fashion Influencer

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Manage episode 341286502 series 2773222
Contenuto fornito da Savannah Locke. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Savannah Locke o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

It was a gray summer’s day, but on the first floor of a grand office block typically occupied by bankers and shipping brokers, Matilda Djerf was basking in the glory of Midsommar.

Ms. Djerf, a 25-year-old social media influencer who founded the fashion brand Djerf Avenue with her boyfriend, Rasmus Johansson, in 2019, has forged a fast-growing business empire on tantalizing glimpses of her soft-focus Scandi dream life — not to mention one of TikTok’s most emulated haircuts.

If you don't know Matilda, she should be on your radar. She commands a following of 2.6 million on Instagram and a million on TikTok on her personal accounts. She's the IT girl of our generation and millions of girls called themselves "Djerf Angels". I'm a fan of her brand and wanted to dive more into why everyone is so fascinated with Matilda.

  continue reading

134 episodi

Artwork
iconCondividi
 
Manage episode 341286502 series 2773222
Contenuto fornito da Savannah Locke. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Savannah Locke o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

It was a gray summer’s day, but on the first floor of a grand office block typically occupied by bankers and shipping brokers, Matilda Djerf was basking in the glory of Midsommar.

Ms. Djerf, a 25-year-old social media influencer who founded the fashion brand Djerf Avenue with her boyfriend, Rasmus Johansson, in 2019, has forged a fast-growing business empire on tantalizing glimpses of her soft-focus Scandi dream life — not to mention one of TikTok’s most emulated haircuts.

If you don't know Matilda, she should be on your radar. She commands a following of 2.6 million on Instagram and a million on TikTok on her personal accounts. She's the IT girl of our generation and millions of girls called themselves "Djerf Angels". I'm a fan of her brand and wanted to dive more into why everyone is so fascinated with Matilda.

  continue reading

134 episodi

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