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The 25-year overnight success of Oatly, with co-founder Bjorn Oste
Manage episode 344755974 series 3407377
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Bjorn Oste the co-founder of Oatly, the popular brand of oat milk, discusses his 25 year "overnight success." The first patent related to oatmilk was filed in 1994. Bjorn and his brother cataloged the genome of 2800 varieties of oats in Sweden. They shared their creation with the head of the Swedish dairy association—who spit it out. The brothers had no choice but to commercialize it themselves. Bjorn discusses the unique health benefits of oats and their importance as a global food source. It's great to be reminded of all the work and years of science that goes into your favorite coffee condiment.
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