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The scent of Hashicorp: Talking experiential marketing with Jana Boruta
Manage episode 290476655 series 2890173
Contenuto fornito da Rich Gall & Jennifer Riggins, Rich Gall, and Jennifer Riggins. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Rich Gall & Jennifer Riggins, Rich Gall, and Jennifer Riggins o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Jennifer Riggins (@jkriggins) and Rich Gall (@richggall) talk to Jana Boruta, Director of Global Events and Experiential Marketing at Hashicorp, about experiential marketing and how the events sector has adapted to the Coronavirus pandemic
She explains how she and her team worked to make HashiConf digital-only, and discusses how a year of isolation gave her the opportunity to launch her own conference - EpicConf.
We also discuss the role of events more broadly in the tech industry, and talk about how organizers and companies can support more diverse voices in the industry and give more people a platform to be heard.
- Follow Jana on Twitter: @janaboruta
- Learn more about EpicConf: epicconf.com
- Buy Jana's book: digitalfirst.events
- Learn more about the podcast: talkabouttechpodcast.com
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