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Contenuto fornito da wtfdidijustread. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da wtfdidijustread o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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28. Brutally Honest Reflections [And Controversies] From Black Hat

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Manage episode 386086798 series 3413573
Contenuto fornito da wtfdidijustread. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da wtfdidijustread o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

In this episode of WTFDIJR, Chris and Dani are uncovering:

The struggles of balancing professional and personal life, especially as parents, to the complexities and logistics of attending tech conferences like DEFCON and Black Hat. They also scrutinize marketing approaches, such as fear-based selling and incentivizing conversations with gift cards, discussing how these tactics can be perceived as insincere or even unethical.’

Key Takeaways:

  • Challenges of Tech Conferences: Chris and Dani discuss the logistical nightmares and the importance of planning and coordination in attending multiple conferences like DEFCON, Black Hat, and others.
  • Critique of Sales Tactics: The episode critiques certain sales tactics, such as using fear as a motivator (referencing a specific outreach email) and offering financial incentives for meetings, analyzing why these might be counterproductive.
  • Importance of Authentic Connections: Dani and Chris underscore the value of genuine connections and understanding the needs and contexts of potential clients, rather than relying on generic or aggressive sales techniques.
  • Reflections on Industry Practices: There's a broader reflection on the state of tech sales and marketing, urging professionals to consider more ethical and effective ways of communication and outreach.

Subscribe to our email list to get notified when a new episode drops: https://wtfdidijustread.com/

Victim of a crappy marketing or sales message?

Quickly and easily submit an ineffective email, social media post, website landing page, event message, or digital ad to 📧 dani@wtfdidijustread.com. We will provide an alternative and better approach live on the show.

  continue reading

48 episodi

Artwork
iconCondividi
 
Manage episode 386086798 series 3413573
Contenuto fornito da wtfdidijustread. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da wtfdidijustread o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

In this episode of WTFDIJR, Chris and Dani are uncovering:

The struggles of balancing professional and personal life, especially as parents, to the complexities and logistics of attending tech conferences like DEFCON and Black Hat. They also scrutinize marketing approaches, such as fear-based selling and incentivizing conversations with gift cards, discussing how these tactics can be perceived as insincere or even unethical.’

Key Takeaways:

  • Challenges of Tech Conferences: Chris and Dani discuss the logistical nightmares and the importance of planning and coordination in attending multiple conferences like DEFCON, Black Hat, and others.
  • Critique of Sales Tactics: The episode critiques certain sales tactics, such as using fear as a motivator (referencing a specific outreach email) and offering financial incentives for meetings, analyzing why these might be counterproductive.
  • Importance of Authentic Connections: Dani and Chris underscore the value of genuine connections and understanding the needs and contexts of potential clients, rather than relying on generic or aggressive sales techniques.
  • Reflections on Industry Practices: There's a broader reflection on the state of tech sales and marketing, urging professionals to consider more ethical and effective ways of communication and outreach.

Subscribe to our email list to get notified when a new episode drops: https://wtfdidijustread.com/

Victim of a crappy marketing or sales message?

Quickly and easily submit an ineffective email, social media post, website landing page, event message, or digital ad to 📧 dani@wtfdidijustread.com. We will provide an alternative and better approach live on the show.

  continue reading

48 episodi

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