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Online Business Systems Ep 21: How To Craft A Unique Value Proposition & Customer Value Proposition To Attract The Right Clients and Customers
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Today you are listening to episode 21 of Online Business Systems where we will be looking at the topic “ How To Craft A UVP & CVP To Attract The Right Clients and Customers “.
“Within marketing, the terms "value proposition" and "customer value proposition" are frequently used interchangeably. But some experts in the industry argue that there's a subtle difference between them, a difference that can determine whether a product or service succeeds or fails -- or whether a product merely succeeds or becomes a roaring success.”
This quote was taken from an article by CHRON titled “Value Proposition vs. Customer Value Proposition”. We will continue with that article shortly.
The idea is that we are going to be looking at this topic of value propositions and customer value propositions because we see it as an important part of every business’s success.
You should, when planning your website’s content, the copy for your ad, or even your branding and marketing messages start with the value you bring to your customers.
But what kind of value do you provide and how do you know if the value your business is providing is the value your ideal client or customer needs?
Well, that is why we’re today. Let us continue with this article from CHRON that will teach us more.
Very quickly before we get started I’d like to introduce myself. I am your host today, Jabez Roberts, and I am also the Founder and CEO of Zeilhan Systems Limited. I will be your guide for this episode of the Online Business System.
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