Marketing information and tips for building product manufacturers that want to reach the architects, engineers, and other construction professionals.
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In this episode, we discuss how to present a successful live continuing education session. (popularly known as lunch and learn sessions) We hear from the following experts on the topic: Thom Lowther – Senior Director, Continuing Education System (CES) at American Institute of Architects (AIA). Dennis J. Hall – FCSI, CCS, CCCA, FAIA, SCIP, President…
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Stephane Deschenes, Vice-President of Marketing for AEC Daily, speaks to building product manufacturers on how to increase sales though marketing communications. Advertising, education, CAD details, specifications, and BIM are all included in the ideal marketing communication plan. He provides tips on branding and communicating to architects, engin…
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