))
Agile marketing expert John Cass shares insights, interviews, and more in this podcast show all about agile marketing. Featuring interviews with brand marketers, John Cass discusses a number of case studies all about agile marketing. Plus, the show's new feature, round ups featuring podcast stringers who talk about new highlights from the agile marketing community.
…
continue reading
Agile marketing expert John Cass shares insights, interviews, and more about the state of agile marketing from around the world.
…
continue reading
The Deep Dive into Agile Marketing Podcast Round up features insights into the LinkedIn Group for Agile Marketing, Pam Ashby’s stringer report on the Business Agility Conference UK, and the latest news about the Boston Agile Marketing Meetup. If you’d like to submit a round up report contact the podcast host. Learn more about your ad choices. Visit…
…
continue reading
The Deep Dive into Agile Marketing Podcast Round up features insights into the LinkedIn Group for Agile Marketing, Jonathan Wasserman’s stringer report on the pharmaceutical industry, and a clip from Dzmitry Hryb. If you’d like to submit a round up report contact the podcast host. Learn more about your ad choices. Visit megaphone.fm/adchoices…
…
continue reading
Interview with Dzmitry Hryb, who is a strategic marketing leader and advisor, he has been working at Deviniti for the last six and half years. About his management of marketing and campaigns using agile marketing, a great case study on the use of agile for marketing teams. Learn more about your ad choices. Visit megaphone.fm/adchoices…
…
continue reading
In this episode, we talk with Peter Eggleston, Global Product Marketing Director, Radiology IT at GE Healthcare. Pete talks about the phased release development process in product marketing, where the system is a waterfall process, and where there are instances Pete's team can use agile thinking and processes. Pete is the head of global product mar…
…
continue reading
In this episode, we talk with Anthony Coppedge, Principal Agile Digital Sales Global Transformation Lead at IBM. Anthony gives an update on the agile marketing program at IBM and takes us on a journey though his career with agile marketing. Anthony Coppedge leads the vision, strategy, and execution for how business agility is infused in Global Digi…
…
continue reading
In this episode, we talk with Mark Hanoteau, Group Manager - Financial Services Evalueserve, based in Chile. Mark talks about his work in using agile marketing with his team and clients around the world. As well as diving into depth on what several of the values from the agile marketing manifesto mean to him. Mark Hanoteau is a principal consultant…
…
continue reading
Stacy and Michael have led an industry-driven effort to develop the Agile Marketing Navigator. Bringing the marketing community together to create a flexible, adaptable, and customizable framework for marketers, by marketers. The hope is that the framework can be used to navigate agile marketing implementations. Stacey Ackerman is a well-known thou…
…
continue reading
Marketing expert and a convinced promoter of Agile Ways of Working for organizations. Christophe is the co-founder of SeedingEnergy S.L. and founder of Agilewow4all. His professional portfolio includes developments with FMCG (L'Oréal, Danone), pharmaceutical and healthcare (Sanofi, Lundbeck, Novo Nordisk, Abbott), global marketing and corporate com…
…
continue reading
Marketing expert and a convinced promoter of Agile Ways of Working for organizations. Christophe is the co-founder of SeedingEnergy S.L. and founder of Agilewow4all. His professional portfolio includes developments with FMCG (L'Oréal, Danone), pharmaceutical and healthcare (Sanofi, Lundbeck, Novo Nordisk, Abbott), global marketing and corporate com…
…
continue reading
Deborah Ghisolfi is a business agility consultant at Agile Marketing Italia. She is the only Italian trainer authorized by the international consortium for Agile - ICAgile - to deliver certified Agile courses applied to Marketing and sales. Deborah has more than 10 years of experience in Agile consulting and training with Enterprise companies that …
…
continue reading
Deborah Ghisolfi is a business agility consultant at Agile Marketing Italia. She is the only Italian trainer authorized by the international consortium for Agile - ICAgile - to deliver certified Agile courses applied to Marketing and sales. Deborah has more than 10 years of experience in Agile consulting and training with Enterprise companies that …
…
continue reading
Mitra Roknabadi is Vice President and Global Head of Marketing at OpenFin, the financial industry’s operating system. In this role, she's responsible for OpenFin brand, marketing, events, and media relations. Ms. Roknabadi's marketing and community building efforts at OpenFin have been instrumental in establishing the company as a leader in collabo…
…
continue reading
Michael Seaton, President, Level C Digital, has an extensive background leading digital marketing strategy and transformation at some of Canada’s largest and most respected brands in Financial Services, Not-For-Profit, and Government. His “why” stems from a passion for developing better, smarter marketers and teams, enabling new skills and practice…
…
continue reading
Beatriz Pinto join's John from Bogotá D.C. in the Republic of Columbia. Beatriz is Digital Management Consultant and Project Manager with Accenture. Beatriz describes the current state of agile marketing in Columbia. About Your Host: John Cass John Cass is an expert at building content production and social media relationship systems for brands and…
…
continue reading
Beatriz Pinto join's John from Bogotá D.C. in the Republic of Columbia. Beatriz is Digital Management Consultant and Project Manager with Accenture. Beatriz describes the current state of agile marketing in Columbia. About Your Host: John Cass John Cass is an expert at building content production and social media relationship systems for brands and…
…
continue reading
Ackley Gaskin II is Senior Manager, Innovation & Business Solutions at TD Bank in Toronto Canada. He leads a team of Product Owners responsible for agile pods which drive the strategic innovation roadmap for the Bank's Real-Estate Secured and Unsecured Leading. Previously Mr. Gaskin lead upskilling of digital marketing practices for TD. Adapting, c…
…
continue reading
For the third episode of 2021, John Cass interviews Dr. Kevin Anding CEO of CONNECTINGSCIENCE and marketing specialist. Kevin provides agile marketing advice and agile training to companies. Today’s podcast is on the state of agile marketing in Germany. This podcast is in both English and German.Di John Cass
…
continue reading
Für die dritte Folge von 2021 interviewt John Cass Dr. Kevin Anding, CEO von CONNECTINGSCIENCE und Marketing-Spezialist. Kevin bietet Unternehmen agile Marketingberatung und agiles Training. Der heutige Podcast befasst sich mit dem Stand des agilen Marketings in Deutschland.Di John Cass
…
continue reading
For the second episode of 2021, John interviews Ghassan Sultan and Lydia Kirby about their agile marketing journey. Ghassan is the Chief Marketing Officer at TECHNIA; a major global software and services company. Lydia is a B2B Tech Marketing Specialist, Agile Marketing Consultant, as well as the Client Delivery Director for Bright Innovation -- UK…
…
continue reading
For the first episode of 2021, John interviews Travis Arnold about the intersection of marketing and design. Learn more about your ad choices. Visit megaphone.fm/adchoicesDi John Cass
…
continue reading
1
Kaycee Kalpin of Premier Inc and Stacey Ackerman of Agilify Coaching and Training - Episode Ten
21:42
For the last episode of 2020, John interviews Kaycee Kalpin and Stacey Ackerman about the state of Agile Marketing. Kaycee is Head of Strategic Marketing for Premier Inc., a role in which she leads brand and marketing across the entire enterprise. Kaycee also provides strategic guidance and vision for business growth, digital modernization, competi…
…
continue reading
In episode nine of the Deep Dive into Agile Marketing, John Cass interviews Jim Ewel about his new book, "The Six Disciplines of Agile Marketing." They discuss how the six disciplines lend themselves to four key shifts in culture, what it was like to publish a book during the COVID-19 pandemic, the lessons Jim hopes readers learn from his book, and…
…
continue reading
Nina Rachetta returns to the podcast to discuss the basics of agile marketing. Learn more about your ad choices. Visit megaphone.fm/adchoicesDi John Cass
…
continue reading
In Episode Seven, John Cass interviews Giannina Rachetta, Product Marketing Manager at 3M about agile marketing Learn more about your ad choices. Visit megaphone.fm/adchoicesDi John Cass
…
continue reading
In this special edition of the Deep Dive into Agile Marketing, John Cass introduces Andre Felippa to discuss what marketing through an Agile lens looks like in Brazil. This interview is in Portuguese, and it is also available in English.Di John Cass
…
continue reading
In this special edition of the Deep Dive into Agile Marketing, John Cass introduces Andre Felippa to discuss what marketing through an Agile lens looks like in Brazil. This episode is in English, but is also available in Portuguese.Di John Cass
…
continue reading
In this episode, John Cass sits down with Adrie Dolman for a short discussion on the impact of COVID-19 on agile marketing in the Netherlands. You can hear more from Adrie on his series over at the Business Agility Institute Podcast Network.Di John Cass
…
continue reading
John Cass sat down with Naoya Segawa of Japan to talk about Naoya's first episode in the Business Agility Podcast Network, an interview about COVID-19 and how it affects agile marketing. Check out Naoya's episode here (in Japanese): https://bainetwork.podbean.com/e/episode-1-agile-marketing-in-japan-in-the-age-of-covid-19/…
…
continue reading
In this special edition of the Deep Dive into Agile Marketing, John Cass introduces Naoya Segawa and Nobuyoshi Adachi to discuss what marketing through an Agile lens looks like in Japan.Di John Cass
…
continue reading
In this special edition of the Deep Dive into Agile Marketing, John Cass introduces Adrie Dolman to discuss what marketing through an Agile lens looks like in the Netherlands.Di John Cass
…
continue reading
John Cass introduces the global marketing series featuring agilists from Brazil, Japan, and the Netherlands.Di John Cass
…
continue reading
In episode six of the Deep Dive into Agile Marketing podcast, John Cass interviews Amy Luethmers, Chief Marketing Officer at University of Wisconsin-Stout. They discuss what it's like to implement an Agile transformation at a higher education institution, what it's like to train colleagues from other departments about the benefits of Agile, and how…
…
continue reading
In episode 5, John interviews Andrew Burrows, an Agile Marketing leader at IBM. Learn more about your ad choices. Visit megaphone.fm/adchoicesDi John Cass
…
continue reading
In episode four, Jeff interviews Seema Sheth-Voss, the Vice President of Product Marketing at Devo. Learn more about your ad choices. Visit megaphone.fm/adchoicesDi John Cass
…
continue reading
In episode three, John interviews Jeff Clark, who is the Research Director for Marketing Operations Strategies at Forrester. Learn more about your ad choices. Visit megaphone.fm/adchoicesDi John Cass
…
continue reading
Jayson Gehri is currently a worldwide marketing leader for a $3bn+ business that includes the Db2 brand within the IBM Analytics software group. He leads a team of cross-functional marketers responsible for the strategy, plan and execution of a global marketing program to support these products. As part of the role, h is also leading a transformati…
…
continue reading
Welcome to the Deep Dive into Agile Marketing! This podcast series is produced by the Business Agility Institute and hosted by John Cass. In this first episode, John interviews Alan Belniak. Alan shares his experience drawing from a decade of B2B tech companies and describes himself as an all-in consumer and practitioner of social media, content ma…
…
continue reading
