Vai offline con l'app Player FM !
#96 - Why your brand’s mobile shopping experience needs to improve - Kapil Sethi, GMG
Manage episode 353941709 series 2454573
Gen Z is taking over the consumer population and with that, social commerce is finding its way into the discussion for all commerce leaders. We spoke with Kapil Sethi at GMG about how they have evolved over decades to operate a global omnichannel experience for a number of brands. Listen in to learn about their bet on the growing health and wellness industry, how their logistics cater to both a B2B and B2C audience, and how e-commerce is changing with the next generation.
152 episodi
Manage episode 353941709 series 2454573
Gen Z is taking over the consumer population and with that, social commerce is finding its way into the discussion for all commerce leaders. We spoke with Kapil Sethi at GMG about how they have evolved over decades to operate a global omnichannel experience for a number of brands. Listen in to learn about their bet on the growing health and wellness industry, how their logistics cater to both a B2B and B2C audience, and how e-commerce is changing with the next generation.
152 episodi
Toate episoadele
×Benvenuto su Player FM!
Player FM ricerca sul web podcast di alta qualità che tu possa goderti adesso. È la migliore app di podcast e funziona su Android, iPhone e web. Registrati per sincronizzare le iscrizioni su tutti i tuoi dispositivi.