Amazon Growth Driven Advertising with Ryan Flannagan | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Ryan Flannagan, the CEO of Nuanced Media, has more than fifteen years of eCommerce, multi-channel digital marketing, and third-party marketing places. He has worked with hundreds of companies to establish best practices, focusing on the 20 percent that produces 80 percent of the revenue. Ryan is a passionate thought leader in the eCommerce industry. He has been interviewed and quoted by Buzz Feed, Modern Retail as well as many other news outlets. He is a professional speaker, blogger and has contributed articles to 20+ 3rd party publications.

00:00 - 00:17 “When we look at the kind of buying tendencies in the US, it’s gaining more on the specialization, specialization, specialization, specialization.”

00:18 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:36 - 01:50 Ryan’s Background

01:51 - 12:00 Marketing Essentials Moment: How to deal with online trolls

12:01 - 14:17 Welcome to the show, Ryan!

14:18 - 19:41 Total Advertising Costs of Sales (TACOS)

19:42 - 25:09 Evolution of multi-channel eCommerce marketing on Amazon

25:10 - 27:21 Affiliate marketing on Amazon

27:22 - 29:55 Dialing down your customer acquisition costs

29:56 - 30:55 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.

30:56 - 35:06 Doing market analysis to help clients build and grow their product family

35:07 - 38:57 Establishing long-term relationships with clients and potential clients

38:58 - 40:02 Analyzing tools that can help your business

40:03 - 42:10 Client’s profitability

42:11 - 45:50 Focus on your specialization

45:51 - 47:58 Marketing tactics that Ryan utilized to market other business

47:59 - 51:26 Niching down and systemizing

51:27 - 52:45 If you’re interested in growth-driven advertising, Check out https://nuancedmedia.com

52:46 - 53:39 Share this podcast with others! Enjoy your Marketing journey!

53:40 - 54:26 Join The Marketing Expedition Community today!

#amazonbusiness #amazonseller #amazonfbaseller #amazonsellers #sellingonamazon #affiliatemarketing #digitalmarketing #onlinebusiness #business #maketing #advertising #entrepreneur #affiliatemarketingtips #onlinemarketing