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Diamonds, romance, and The Wheel of Fortune
Manage episode 378278056 series 3438351
In this episode, we explore the success of De Beers' marketing campaign for diamond
engagement rings, highlighting the power of linguistic quirkiness, the influence of
anchoring on consumer behavior, and the relevance of behavioral science in shaping
even significant purchasing decisions.
56 episodi
Diamonds, romance, and The Wheel of Fortune
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Manage episode 378278056 series 3438351
In this episode, we explore the success of De Beers' marketing campaign for diamond
engagement rings, highlighting the power of linguistic quirkiness, the influence of
anchoring on consumer behavior, and the relevance of behavioral science in shaping
even significant purchasing decisions.
56 episodi
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1 Interview with Sarah Carter: co-author of "How Not to Plan" 1:00:04
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