Episode #11: How to Make Social Media & Email Marketing Easy and Fun by Being Joy-Led

Joy-Led Business with Tina Joy Cochran

Exciting News!

We're thrilled to announce that as of July 2024 our podcast name is changing from Coming Home to Joy to Joy-Led Business! Rest assured, our mission remains unchanged: empowering Christian women like you to discover joy in entrepreneurship, with practical wisdom, heartfelt encouragement, and a faith-centered approach. Tune in to the Joy-Led Business podcast and continue your journey towards business success and fulfillment!

Episode #11: How to Make Social Media & Email Marketing Easy and Fun by Being Joy-Led

In this episode, discover the fresh and joyful perspective of employing social media and email marketing for the overall growth of your business. Listen as we break down the essential parts of pipelines and funnels and demonstrate how to tame the wild beasts of social media. With an easy exploration of the underlying assumptions in business training, we strive to make sense of this technological part of the business world. If you are looking to not only achieve business success, but also carry the vibrant pulse of joy throughout your journey, this episode is a must-listen!
**Podcast Show Notes**

**Episode Summary**

In this episode of the Coming Home to Joy business podcast with Tina Joy Cochran, we delve deeply into the critical aspects of business marketing. We demystify concepts such as pipelines, funnels, social media marketing, and the power of the email list. The focus is shifted from the traditional methods of selling products to helping customers understand the product till they can decide if it’s for them. Learn the essentials of connecting with people through the marketing process and assist them in making informed decisions.

**Key Points**

- Developing a correct Joy-Led perspective on entrepreneurship and creativity.

- Understanding pipelines and funnels: learning to simplify these concepts.

- Taming social media: learning to take control of it rather than it controlling you.

- The power of the email list: creating a list of people you can contact via email concerning your business.

- Creating a marketing strategy that includes a clear message and call to action.

- Using social media as a lead generation and follow-up tool: importance of active engagement.

- Importance of email list: having direct access to communicate with your customers outside of social media.

-The role of trust in marketing: trusting your customers to make the decision rather than making it for them.

**Links Mentioned**

- Golden Heartland business community: https://www.goldenheartland.com/

**Action Points/Assignment**

- Assess your time on social media. Are you just scrolling and watching rather than commenting and connecting?

- Do you have an email list?

- Find out what you need to change about your current social media, and email marketing strategies.

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