Marketing with Purpose

The RebelRebel Podcast

“I wish the world realized the importance of curating your own story well.”

In this episode of The RebelRebel Podcast, host Michael Dargie sits down with Ryan Holck, the founder of Distill Your Brand, to explore the art and power of storytelling in business. Ryan shares his unique journey from musician to marketer, revealing how his love for creativity and his knack for distilling complex conversations into clear, impactful messages shaped his career. Ryan dives deep into the importance of branding, discussing how businesses can connect authentically with their audience by focusing on what truly matters—their story.

This episode is sponsored by my new book BRANDJITSU, helping you find, shape, and share your story with the world.

Throughout the episode, Ryan opens up about his transition from being hands-on in the creative process to taking a more strategic role, emphasizing the significance of knowing your core message and the value of storytelling. He provides insights into how businesses can effectively communicate their value proposition by stripping away unnecessary details and focusing on the heart of their message. Ryan’s candid reflections on leadership, the challenges of running a business, and the need to embrace failure as a stepping stone to success offer invaluable lessons for entrepreneurs and creative rebels alike.

Whether you’re just starting your business or looking to refine your brand, Ryan’s advice on curating and communicating your story will inspire you to rethink how you present yourself to the world. Tune in for a conversation packed with wisdom, humour, and actionable tips that can help you elevate your brand storytelling to the next level.

Cool Stuff Ryan Says

“If you can connect the story to your message, it drives it home and makes it memorable.” “The only way to discover who you best serve is to continue in the process, even if it means failing often.” “Give yourself the freedom to fail and to fail often.” “We have to be willing to tell the stories that connect with our audience, not just the ones that make us feel good.”

Episode Highlights

Ryan Holck’s journey from music to marketing. The power of storytelling in creating authentic brand connections. Ryan’s shift from deliverables to strategy and the challenges that came with it. The importance of defining and focusing on the core message of your brand. Insights into managing creative teams and the balance between freedom and deadlines. The role of failure in the creative and entrepreneurial journey. How businesses can hone their message to connect better with their audience.

Links from the Episode

Distill Your Story - Ryan Holck’s website (https://distillyourstory.com/) Ryan on Facebook (https://www.facebook.com/rholck) Ryan on Instagram (https://www.instagram.com/distillyourstory/) Ryan on LinkedIn (https://www.linkedin.com/in/ryanholck/)

Host: Michael Dargie, THEREBELREBELPODCAST.COM Guest: Ryan Holck, DISTILLYOURSTORY.COM