E-commerce Expert Lorenzo Riberto: Taking Omnichannel From Buzzword to Strategy

The E-commerce Toolbox: Expert Perspectives

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2M ago 19:04

MP3•Pagina principale dell'episodio

In this episode, Kailin Noivo sits down with Lorenzo Riberto, Senior Omnichannel Program Manager at Rossignol, to explore:

How to craft a truly integrated omnichannel strategy that meets customer needs across every touchpoint
The critical role of digital transformation in enhancing customer experience and operational efficiency
Key differentiators between basic and advanced omnichannel approaches, and how to implement them effectively
The unique challenges and opportunities of managing wholesale versus direct-to-consumer sales channels

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