))
Jade Scherr | Legalizing Weed - The Importance of Strategy and Purpose in Marketing
Manage episode 439725366 series 3597895
Contenuto fornito da Made By Things. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Made By Things o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Jade Scherr, the founder of HexaHive, discusses her campaign to legalize marijuana in North Dakota. She emphasizes the importance of strategy and purpose in marketing and highlights the challenges of changing public perception in a conservative state. Jade shares the tactics her team has used, including branding, media relations, and digital advertising. She also discusses the regulations and limitations they face in advertising cannabis and navigating political regulations. Overall, the campaign aims to open up cross-aisle conversations and educate the public about the benefits of marijuana legalization.
22 episodi
Condividi
