Vai offline con l'app Player FM !
Podcast che vale la pena ascoltare
SPONSORIZZATO
How To Turn Your Expertise Into A Life-Changing Product Line with Shani Darden, Founder of Shani Darden Skin Care
Manage episode 456348751 series 3610479
Today, I'm joined by Hollywood's go-to esthetician, Shani Darden! Shani is a walking result of her incredible products, like her fan-favorite Retinol Reform serum, which quickly grew a large online following and is now featured on Sephora's shelves. In this episode, Shani reveals the process of transforming her service-based business into a powerhouse skincare brand fueled by her inspiring passion, dedication, and the strategic use of social media.
Shani shares her top tips on listening to clients to develop specialized solutions, creating packaging that reflects your brand identity, and leveraging your online presence to scale your business. Running both her Beverly Hills flagship studio and her product line, Shani also gives you a peek into how she balances facials, product development, and family time.
IN THIS EPISODE:
- (3:24) Shani’s initial obsession with skincare and how she translated her passion into a business
- (8:01) Why it’s important to have real experts behind skin-care brands
- (8:54) How Shani developed her products to be mass-produced
- (11:36) Tips for preparing your products for major retailers and knowing when to expand
- (15:28) Advice for creating packaging that stands out on the shelves and maintains your brand identity
- (18:55) Strategies for starting a product line as a service-based business
- (22:32) Ways to optimize social media and press when scaling
CONNECT WITH SHANI
CONNECT WITH TINA
Mentioned in this episode:
Get unstuck in your business and join my Founders Circle Membership!
Launch your product strategically and responsibly with guided expertise from Wellspring Studio!
10 episodi
Manage episode 456348751 series 3610479
Today, I'm joined by Hollywood's go-to esthetician, Shani Darden! Shani is a walking result of her incredible products, like her fan-favorite Retinol Reform serum, which quickly grew a large online following and is now featured on Sephora's shelves. In this episode, Shani reveals the process of transforming her service-based business into a powerhouse skincare brand fueled by her inspiring passion, dedication, and the strategic use of social media.
Shani shares her top tips on listening to clients to develop specialized solutions, creating packaging that reflects your brand identity, and leveraging your online presence to scale your business. Running both her Beverly Hills flagship studio and her product line, Shani also gives you a peek into how she balances facials, product development, and family time.
IN THIS EPISODE:
- (3:24) Shani’s initial obsession with skincare and how she translated her passion into a business
- (8:01) Why it’s important to have real experts behind skin-care brands
- (8:54) How Shani developed her products to be mass-produced
- (11:36) Tips for preparing your products for major retailers and knowing when to expand
- (15:28) Advice for creating packaging that stands out on the shelves and maintains your brand identity
- (18:55) Strategies for starting a product line as a service-based business
- (22:32) Ways to optimize social media and press when scaling
CONNECT WITH SHANI
CONNECT WITH TINA
Mentioned in this episode:
Get unstuck in your business and join my Founders Circle Membership!
Launch your product strategically and responsibly with guided expertise from Wellspring Studio!
10 episodi
Tutti gli episodi
×1 Behind The Scenes of Selling and Designing for QVC with Stacy London, Founder of by Stacy London 36:00
1 How To Align Your Brand with Your Purpose with Nyakio Grieco Founder of Thirteen Lune and Relevant Skincare 38:17
1 How To Create A Brand That Aligns With Your Mission with Sarah LaFleur Founder and CEO of M.M.LaFleur 29:11
1 How To Turn Your Expertise Into A Life-Changing Product Line with Shani Darden, Founder of Shani Darden Skin Care 26:33
1 How to Grow an Online Presence as a Product-Based Brand with Dominick Miserandino, CEO of RetailWire.com 32:11
1 The Art and Science of Modern Retail Marketing with Ross Martin, President of Known Media Agency 43:37
1 Ice Cream, Innovation, and Authenticity With The Founder of Jeni's Splendid Ice Creams, Jeni Britton 31:42
Benvenuto su Player FM!
Player FM ricerca sul web podcast di alta qualità che tu possa goderti adesso. È la migliore app di podcast e funziona su Android, iPhone e web. Registrati per sincronizzare le iscrizioni su tutti i tuoi dispositivi.