The London School of Economics and Political Science public events podcast series is a platform for thought, ideas and lively debate where you can hear from some of the world's leading thinkers. Listen to more than 200 new episodes every year.
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Business-to-business Marketing
Manage episode 157294962 series 1217282
Contenuto fornito da Pearson Education. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Pearson Education o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
This is a Podcast with Bill Daring an experienced b2b marketer. He is very good at illustrating the importance of understanding the buying behaviour of the final consumer and thus demonstrating the relevance of derived demand operating at a practical level. Interestingly he suggests that in actual fact many of his customers know little about his own customers. He also demonstrates how modern technology is used to help build an understanding of his customers customers. Bill also provides an insight into the interactions within the decision-making unit (DMU) and how he works to overcome them and the importance of building relationships with business customers.
…
continue reading
25 episodi
Manage episode 157294962 series 1217282
Contenuto fornito da Pearson Education. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Pearson Education o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
This is a Podcast with Bill Daring an experienced b2b marketer. He is very good at illustrating the importance of understanding the buying behaviour of the final consumer and thus demonstrating the relevance of derived demand operating at a practical level. Interestingly he suggests that in actual fact many of his customers know little about his own customers. He also demonstrates how modern technology is used to help build an understanding of his customers customers. Bill also provides an insight into the interactions within the decision-making unit (DMU) and how he works to overcome them and the importance of building relationships with business customers.
…
continue reading
25 episodi
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